Sr. Director, Sports Marketing

NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, Dream Works Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood.

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Position Summary:

NBC Sports is seeking a Senior Director of Sports Marketing to join its industry-leading marketing organization. Reporting directly to the Vice President, Sports Marketing, this role will help drive strategic marketing initiatives across NBC Sports’ cultural tentpoles including the Olympics and Paralympics, Sunday Night Football, the Kentucky Derby and more.

This position will play a critical role in shaping how NBC Sports engages audiences, builds fandom, and creates culturally relevant marketing programs across NBC and Peacock, within the Sports Group and beyond.

The ideal candidate brings a strong background in entertainment, streaming, or franchise marketing and is excited to apply that experience to the sports landscape. We are seeking a leader who can bring fresh thinking to NBC Sports, challenge traditional sports marketing approaches, and evolve our work through the lens of cultural relevance, fan engagement, and audience growth.

Working closely with the VP of Sports Marketing and cross-functional leaders throughout NBCUniversal, this individual will be responsible for developing innovative marketing plans that elevate sports properties beyond live events and into year-round consumer franchises.

Key Responsibilities:

Strategic Marketing Leadership

• Serve as a key member of the Sports Marketing leadership team and strategic partner to the VP of Sports Marketing.
• Help shape long-term marketing vision and priorities across NBC Sports properties.
• Bring innovative thinking from entertainment, streaming, and culture marketing to drive audience growth and engagement, plus emphasis on Peacock subscriber acquisition and retention.
• Identify opportunities to create deeper emotional connections between audiences, athletes, and NBC Sports properties and brands.
• Develop franchise marketing strategies that extend beyond the competition calendar and build year-round relevance.

Entertainment & Culture Integration

• Introduce new entertainment marketing best practices into NBC Sports campaigns and promotional strategies.
• Identify fresh opportunities to connect sports with culture, music, entertainment, talent, creators, and lifestyle trends.
• Partner with internal teams (across Peacock, NBC Entertainment, Bravo, Telemundo, News, Universal Pictures, and other NBCUniversal businesses) and external partners (USOPC, NFL, etc) to create impactful consumer programs.
• Develop athlete and personality-driven storytelling opportunities that build affinity and cultural relevance.

Integrated Marketing & Campaign Development

• Using strategy as guide, lead ideation and execution for large-scale, multi-platform marketing initiatives.
• Oversee campaigns spanning linear, streaming, CRM, social, partnerships, publicity, experiential, and promotional channels.
• Partner with creative, production, research, programming, media, social, publicity, partnerships, and CRM teams to bring campaigns to life.
• Ensure all marketing efforts support broader business objectives, including audience growth, subscriber acquisition, engagement, retention, and revenue generation.

Partnership Growth

Collaborate with league partners, governing bodies, sponsors, agencies, and external stakeholders to maximize marketing opportunities.

• Support development of marketable programs and cross-platform opportunities that focus on marketing KPIs.
• Represent NBC Sports in key external relationships and industry initiatives.

Team Leadership

• In partnership with another Senior Director, manage and develop a high-performing team while fostering a culture of creativity,…