Senior Director, Sales & Customer Marketing

Position Snapshot

The Senior Director of Sales & Customer Marketing owns the strategy and execution that connects Gorilla Commerce's brands to shoppers at the point of purchase across brick-and-mortar retail. This role sits at the intersection of retail sales and downstream marketing, accountable for driving profitable revenue growth with strategic accounts such as Walmart and Target while building the shopper, retail, and customer marketing programs that convert distribution into velocity.

The role translates brand strategy into account-specific, shopper-first plans, partners closely with buyers and internal cross-functional teams, and ensures every dollar of trade and marketing investment works harder at shelf and online. This is a builder role for a commercially minded marketer, or a marketing-minded seller, who is equally comfortable in a buyer line review and a creative brief.

We’re a leading e-commerce company focused on creating high-quality, affordable products that make everyday life easier.

Headquartered in Norwalk, CT, Gorilla Commerce is a Top 10 Amazon U.S. seller with rapid growth and expanding into an omnichannel presence.

Known for our flagship brand, Gorilla Grip, we combine creativity with data-driven insights to deliver obsession-worthy products.

Fast-paced, collaborative, and customer-focused environment where innovation and growth thrive.

We’re a rapidly growing e-commerce company with ambitious plans to expand our reach and evolve into a true omnichannel business.

• Own the sales and customer marketing strategy for assigned retail accounts, with a primary focus on mass and national retailers (Walmart, Target, club, and emerging retail channels), including the joint business plan, revenue targets, and trade investment.
• Develop and execute shopper marketing, retail marketing, and customer marketing programs that drive trial, conversion, velocity, and repeat purchase, spanning in-store activation, retailer media (e.g., Walmart Connect, Roundel), digital shelf, promotions, and omnichannel campaigns.
• Translate brand strategy and marketplace insights into account-specific selling stories and category narratives, using shopper insights, , consumers reviews, syndicated data, and retailer data to win at line reviews and category reviews.
• Manage the trade and customer marketing budget, optimizing promotional spend, coop, and retailer media for ROI, incrementality, and profitable growth.
• Serve as a commercial partner to buyers and merchants, building and nurturing relationships that drive distribution, assortment, feature, display, and modular wins.
• Partner cross-functionally with Brand, Product Management, Planning, Supply Chain, Finance, and Creative to align account plans with brand priorities, forecasts, and the annual operating plan.
• Lead new product introductions and channel expansion at retail, from sell-in through in-store and online launch activation.
• Build the shopper and customer marketing playbook, tools, and processes that make retail activation repeatable, measurable, and scalable across the brand portfolio.
• Analyze category, competitive, and shopper trends to identify white space, defend shelf position, and proactively bring growth recommendations to accounts and leadership.
• Provide strategic recommendations to executive leadership on account performance, trade and marketing investment priorities, risks, and growth opportunities.

• Bachelor's degree in business, marketing, or related field; MBA preferred.
• 8+ years of progressive experience in CPG spanning both sales / account management and downstream marketing (shopper marketing, customer marketing, retail marketing, or brand).
• Demonstrated success on both sides of the commercial equation, carrying a number against a retail account and building the marketing programs that drive shopper conversion, ideally with experience rotating across sales and marketing roles.
• Experience with Walmart and/or Target is a strong plus, including familiarity with retailer systems, joint business planning, and retail media networks…