Global Head of Digital Marketing & Content FactSet

Global Head of Digital Marketing & Content

Fact Set creates flexible, open data and software solutions for over 200,000 investment professionals worldwide, providing instant access

to financial data and analytics that investors use to make crucial decisions.

At Fact Set, our values are the foundation of everything we do. They express how we act and operate, serve as a compass in our decision‑making, and play a big role in how we treat each other, our clients, and our communities. We believe that the best ideas can come from anyone, anywhere, at any time, and that curiosity is the key to anticipating our clients’ needs and exceeding their expectations.

Working Locations:New York City | Boston | Norwalk, CT

Working Environment:Hybrid (3-day in-office and 2-day remote schedule)

Global Marketing at Fact Set focuses on driving awareness and demand for Fact Set’s current and future solutions in support of company revenue goals. Through thought leadership, brand awareness initiatives and a consistent focus on the customer experience, we establish Fact Set as a trusted partner helping to solve our client’s greatest challenges through the power of collaboration. All along the customers’ buying journey through retention, we partner with our business units, sales teams, and technology stakeholders to execute go-to-market strategies, deliver robust marketing programs and produce compelling content that attracts, engages, and converts qualified prospects and retains customers.

The Director, Digital Client Experience is responsible for oversight and execution of our end-to-end digital marketing and demand generation strategy—including websites, SEO, SEM, AI, content strategy, paid social, content marketing, analytics, and reporting to drive measurable growth, high-quality leads, and increased pipeline contribution. This is a highly collaborative role, where you will work with senior leadership and business stakeholders as well as functional teams across Marketing & Communications to understand short and long‑term ASV goals and execute a digital strategy focused on enhancing Fact Set’s presence and managing the stages of the digital sales funnel.

• Collaborate with Product Marketing and Programs business leads to understand annual priorities, goals, budgets, and marketing plans.
• Develop and execute demand generation strategies leveraging multi-channel campaigns, including ABM, content marketing, paid media, and web properties, to generate high-quality leads and drive pipeline growth, aligned to business objectives.
• Partner with Marketing Operations to co‑manage Mar Tech stack, ensuring seamless execution, measurement, and optimization of digital marketing initiatives.
• Oversee strategy and execution of paid digital advertising (PPC, display, social, retargeting, and programmatic) to optimize CAC, ROAS, and pipeline contribution.
• Own the global website strategy and execution, including roadmap, UX, design, content, analytics, SEO testing, and personalization, ensuring it is optimized for lead generation, engagement, and performance.
• Implement and optimize AI‑driven features, personalization, live chat, and interactive content to improve engagement and conversion rates.
• Oversee website analytics and SEO, continuously refining the site experience, content strategy, and conversion flow.

• Lead the development and execution of a high‑impact, multi‑channel content strategy, including ads, website copy, blogs, white papers, eBooks, brochures, paid social, and content syndication, to drive demand generation and strengthen the Fact Set brand.
• Oversee and set the direction for content and messaging across Fact Set channels…