Product Marketing Lead Job Norwalk area,Connecticut USA,Marketing / Advertising / PR

Own Lumana's understanding of the market, customers, and competitive landscape
Gather intelligence from customers, competitors, sales, partners, and industry trends
Translate market insights into strategic go-to-market recommendations
Define and adjust go-to-market priorities based on customer demand
Develop and evolve differentiated positioning and messaging across industries, buyer personas, and customer segments
Ensure consistent messaging across customer-facing touchpoints
Partner with Product, Engineering, Sales, Marketing, and Customer Success to bring capabilities to market
Own launch strategy from roadmap through execution
Translate product investments into market narratives, launch plans, and measurable business outcomes
Align Product, Sales, Marketing, and Customer Success around go-to-market priorities
Facilitate prioritization decisions and drive execution with minimal oversight
Equip Sales and Channel teams with messaging, competitive intelligence, battle cards, pitch decks, objection handling, and enablement resources
Refine enablement based on field feedback and competitive dynamics
Develop website messaging, case studies, product narratives, videos, blogs, and executive thought leadership
Position Lumana as an industry leader in AI-powered video intelligence
Represent the customer internally using feedback, product usage data, sales insights, and market signals
Advocate for customer needs in messaging, go-to-market strategy, product prioritization, and roadmap decisions
Report to the VP of GTM Engineering

Requirements

5+ years of experience in B2B SaaS Product Marketing
Proven track record of shaping go-to-market strategy that drove measurable business outcomes
Experience building or scaling Product Marketing within a Series A–C startup or similarly high-growth environment
Ability to interpret market signals, customer insights, competitive dynamics, and business data to make strategic decisions with incomplete information
Strong understanding of complex technical products, preferably in AI, computer vision, physical security, infrastructure, or enterprise software
Proven success partnering with Product, Sales, Marketing, Customer Success, and executive leadership
Exceptional storytelling, writing, presentation, and messaging skills
Strong analytical skills and understanding of business metrics
Ability to balance long-term strategy with hands-on execution
Ability to build from first principles and operate with limited structure
Strong executive presence and ability to influence cross-functional teams
Experience in AI, computer vision, video security, cybersecurity, infrastructure, or adjacent enterprise technologies is nice to have
Experience creating or defining new product categories or repositioning innovative products is nice to have
Familiarity with regulated industries is nice to have
Must live in the Eastern Time Zone, U.S.
Must be legally authorized to work in the United States or Israel

Core Competencies

Demonstrates expertise in B2B SaaS Product Marketing with a focus on go-to-market strategy, customer insights, and competitive analysis. Proven ability to translate market intelligence into actionable strategies and effective messaging across various customer segments.

Highest-signal resume keywords

B2B SaaS Product Marketing
Go-To-Market Strategy
Market Insights Analysis
Cross-Functional Collaboration
Storytelling and Messaging Skills

Hard Skills

Go-To-Market Strategy Development
Market Intelligence Gathering
Analytical Skills
Product Positioning
Business Metrics Understanding

Soft Skills

Exceptional Storytelling
Presentation Skills
Influencing Cross-Functional Teams
Hands-On Execution
Customer Advocacy

Industry Keywords

B2B SaaS
High-Growth Environment
Regulated Industries
Customer Success

Tools & Technologies

AI-Powered Video Intelligence
Computer Vision
Cybersecurity
Enterprise Software