Associate Brand Manager

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Norwalk, US

BIC

Hybrid

Description:

JoinBIC World, acommunity of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed togrowing our iconic and innovative brandsby reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a"roll up your sleeves and get the job done"mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

The Associate Brand Manager is akey contributor to brand growth and execution, supporting delivery of commercialobjectivesacross brands, channels, and customers. This role is designed forhigh-potential talent with strong analytical capability, business curiosity, and a desire to build ageneral manager skillset over time.

The ABM partners closely with Brand Managers and cross-functional teams to translate brand strategy into disciplined execution. Success in this role requires alearning mindset, strong attention to detail, analytical rigor, and the ability to turn data into action.

• Support execution of annual brand plans, marketing initiatives, and go-to-market programs aligned to revenue, profit, and market share objectives.

• Track brand performance versus plan,identify risks and opportunities, and support course-correction actionsto improve results.

• Contribute to brand growth strategies through consumer insights, competitive analysis, and financial input.

• Support development and execution of integrated marketing and promotional programs across channels.

• Assistin creative development and campaign execution with a primary focus on in-store and shopper marketingtouchpoints.
  
  Manage specific initiatives or work streams (e.g., promotions, campaigns, launches) with increasing ownership and accountability.

• Partner with Sales and Category teams to support customer-facing materials, including presentations, category selling stories, and activation toolkits.

• Support customer-specific programs, ensuring alignment with brand strategy and customer needs.

• Gain exposure to customer meetings, sell-in processes, and joint business planning as appropriate.

• Collaborate with global and cross-functional teams to support alignment on brand strategies and existing roadmappriorities.
  
  Support local adaptation processes, ensuring global assets and plans areoptimizedfor regional market needs.

• Coordinate timelines, inputs, and approvals across global and regional stakeholders.

• Analyze syndicated data (IRI, Nielsen Scantrack, panel data) and internal performance metrics to track performance andidentifytrends.

• Organize, analyze, and synthesize data intoclear insights and actionable recommendations.

• Support ROI analysis and post-event evaluation of marketing and promotional investments.

• Support day-to-day brand operations, including budget tracking, invoicing, SKU setup and maintenance, and coordination of custom items.

• Manage timelines and cross-functional communication to ensure on-time, high-quality execution.

• Demonstrates strong business curiosity and a desire to develop ageneralmanagermindset.

• Learnsto balance speed and rigor, making thoughtful recommendations supported by data.

• Takes ownership of work streams and follows through with accountability.

• Seeks feedback, learns from outcomes, and continuously improves execution quality.