Practice Liaison- Territory

The New York Practice Liaison will play a significant role in the development of sales strategies, supporting tactics, and engaging with related personnel that will add to new patient and cycle growth for Illume Fertility. The candidate is responsible for achieving high awareness, stimulating high usage and retention of Illume’s fertility services through effective ambassadorship, promotion, and communication of differentiating treatment features and benefits, while quickly leveraging competitive opportunities, expertly navigating and taking ownership of geographic locations (NY counties – Westchester, Rockland, Putnam, Dutchess, Orange, Ulster+ with some travel to CT including visits to head office in Norwalk), and maximizing success given an array of market factors.

The candidate will largely be responsible for driving referral growth from a specific, but not limited, set of professional healthcare accounts (OBGYN’s, oncologists, urologists, primary care physicians and practitioners). The candidate will report directly to the Director of Marketing and Sales.

The ideal candidate will possess creative and astute problem‑solving skills, demonstrate excellent communication and highly professional business acumen, and exude strong leadership while focusing on the individualistic nature of our core mission. The candidate must coordinate activity with all key staff including partners, physicians, nurses, embryologists, human resources, legal, accounting, clinical and marketing.

• Maximize internal and external sales and marketing opportunities
• Day‑to‑day strategy implementation, monitor and report effectiveness and impact
• Maintain relationships with high volume existing referral sources, establish new connections yielding value and growth
• Leverage value‑added opportunities to drive differentiation and expansion
• Work collaboratively with industry (national, regional and local community networks & centers) for mutual benefit

• Monitor utilization, market share, demographic trends, customer satisfaction
• Understand services, products, features, benefits of different ART (assisted reproductive technology) procedures

• Education:
  
  Bachelor’s Degree + 5‑7 years of relevant sales and marketing experience
• Experience:
  
  2‑3 years healthcare sales, 2‑3 years marketing
• Technical:
  Strong oral, written, and presentation skills. Fluent with Word, Excel, and PowerPoint as well as other pharmaceutical/healthcare reporting platforms and systems, EMRs/CRMs
• Travel: 25% non‑local and local to industry events and conferences
• Compensation:
  Base salary $ annually, quarterly bonus, car and phone allowance, health benefits