Director, Global Marketing; Digital Solutions

Otis is transforming from a world-leading elevator manufacturer and service provider into a connected mobility company. Digital solutions such as customer portals, connected services, AI-driven insights and IoT-enabled products are becoming key differentiators and growth drivers.

Otis has 2.3 to 2.5 million units under maintenance worldwide, we are uniquely positioned to create new revenue opportunities and strengthen customer relationships. Digital solutions are becoming a strategic growth pillar. Customers increasingly expect connected, data-driven outcomes rather than equipment alone. Otis has an opportunity to position itself as a leader in connected mobility, differentiating itself through software, AI and digital services.

• Develop and execute the global go-to-market strategy for the digital solutions portfolio.
• Increase customer awareness, adoption and commercial performance of digital offerings.
• Connect with customers, build differentiated messaging, customer personas and value propositions.
• Create scalable launch frameworks and regional marketing toolkits.
• Establish thought leadership in connected buildings, AI and predictive services.
• Create measurement frameworks linking marketing to pipeline, adoption and revenue.
• Build a scalable enablement model embedded into onboarding, coaching, and execution.

• Define the Global Digital Solutions Marketing Strategy

  Develop the long-term global marketing vision and strategy for Otis’ digital solutions portfolio. Establish the strategic marketing roadmap aligned with Otis’ growth ambitions and digital transformation strategy. Define the marketing operating model, governance and best practices for digital solutions across global and regional teams. Prioritize investment and marketing activities based on commercial opportunity and customer value.

• Build the Digital Solutions Marketing Capability

  Create and establish a new global marketing capability dedicated to digital products and connected services. Develop scalable processes, frameworks and playbooks for product launches, customer adoption and lifecycle marketing. Introduce modern B2B product marketing practices and ways of working. Define how digital marketing integrates with Product Management, Sales, Regional Marketing and Digital Technology.

• Own the Global Go-to-Market Strategy

  Lead the end-to-end go-to-market strategy for all digital solutions. Define market segmentation, customer personas and buying journeys. Connect with customers and develop compelling value propositions and positioning. Build, develop and execute launch & promotion strategies for new and existing digital solutions.

• Establish Customer & Market Intelligence

  Build Voice of Customer programmers. Conduct customer interviews. Develop customer personas. Understand digital buying behavior. Monitor competitors. Benchmark industry best practice. Identify future market opportunities.

• Sales enablement

  Sales playbooks & training

  • Customer presentations ROI tools
  • Battlecards
  • Customer stories and case studies
• Measure Commercial Impact

  Digital pipeline, Adoption, Revenue & Sales. Product launch success, Campaign ROI, Customer engagement, Sales utilization, Market share (where measurable).

• Leadership Partner & influence

  Partner and influence regional leadership teams and cross-functional teams. Establish and operate a governance.

• 10+ years in B2B product marketing, digital solutions marketing or SaaS marketing.
• Experience marketing IoT, connected assets, software platforms or industrial digital solutions.
• Track record delivering global product launches and go-to-market strategies.
• Experience in matrix organizations with global and regional stakeholders.
• Backgro…