Biomedical Market Manager

Job Description

The Biomedical Market Manager I is a key position within the Static Business at Instron (a division of ITW) required to drive growth within the medical device and pharmaceutical industries and ensures that the Instron has credibility and expertise within them. The position leverages first‑hand understanding of customer testing needs, product and applications expertise, and in‑depth market knowledge and insights to increase sales opportunities and expand Instron’s global reach.

This position will work along all aspects of the buying cycle but primarily focus on early cycle, where market insights can provide Instron with a competitive advantage by being recognized as a thought leader in the industry.

The primary responsibilities of the Market Manager include developing and implementing marketing plans that increase market share and identifying innovative products and capabilities to support the market. Responsibilities also include providing regular communication, support & training to the global sales and service organizations and collaborating with the Biomedical Product Manager to effectively drive the overall segment strategy. The Market Manager will contribute to the early phases of new product development by leading customer and market needs evaluations through targeted voice of the customer (VOC) activities.

• Analyzing the assigned market(s) to understand market share, business performance, trends and provide insights
• Active participation in key industry standards committees (ASTM, ISO)
• Ensuring the highest level of market knowledge within the business through coordination and centralization of applications information, marketing collateral, sales tools and training materials (to be delivered within the team and to sales)
• Coordinate and execute on global lead generation and market development programs focused on increased penetration of key LFA products in the assigned market(s)
• Maintaining a set of KPIs that provide a feedback loop for programs and strategies success or failure for continuous improvement
• Explore customer and target market needs and challenges in search of new product development opportunities
• Leverage primary marketing channels to support Instron as a thought leader in the industry
• Role may include the pursuit of strategic partnerships or acquisition opportunities such as sales and technical collaborations, licensing arrangements, acquisition of products from third party companies, or the acquisition of third-party entities. The goal of these arrangements is to solidify Instron’s premium brand image while expanding the applications coverage within the market or fill key product gaps.
• Leverage ITW Toolbox skills – 80/20, USa and PLS – in all aspects to maximize overall organizational effectiveness and efficiency.

• Must possess excellent communications, interpersonal, and leadership skills.
• Must have in-depth knowledge of materials testing and applications, target markets and product portfolio. This knowledge level is usually acquired via a combination of completion of a Bachelor’s Degree in a related technical field and/or Engineering as well as approximately 1‑3 years of marketing, product/market management and/or sales experience in a manufacturing company environment.
• Advanced technical or business‑related degree is considered an advantage.
• Experience with in the medical device or pharmaceutical industry and familiarity with GMP requirements.
• Must have a passion for technology and innovation.
• Must have a good working understanding of selling and marketing in a B2B environment.

• Daily interactions with a dynamic, enthusiastic, diverse and highly‑motivated Marketing Team.
• Traditional office environment with little or no exposure to adverse conditions and the benefit of highly flexible work‑arrangement options.
• Must have a desire to travel as required. Travel amounts will vary depending on product development opportunities and lead generation activities but could involve anything from day trips to 10‑day international excursions. Expect on the order of 25–30% travel.

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