Regional Sales Director North

Nova Biomedical:
One Global Brand. One Vision. Together under one name.

Advanced Instruments and Nova Biomedical are now united under one brand, Nova Biomedical, marking a major milestone in our journey to deliver greater value to our customers. By combining our strengths, we’re accelerating innovation, supporting critical workflows, and delivering world‑class service across the biopharmaceutical and clinical markets.

At Nova Biomedical, we’re not just building instruments, we’re powering breakthroughs that improve lives. Our smart, science-driven solutions are trusted in over 100 countries to speed drug development and enhance patient care.

Our integration brings together more than 70 years of scientific excellence with Nova’s cutting‑edge innovation, forming a powerhouse of precision, purpose, and possibility. With FDA‑registered, ISO‑certified manufacturing, more than 125 FDA approvals, and industry‑trusted diagnostics, we’re setting new standards in quality and reliability. Nova Biomedical is proud to be a global leader in osmolality testing and biotechnology and in vitro diagnostic (IVD) instrumentation, dedicated to advancing patient care and scientific discovery with a legacy that continues to shape the future of life sciences.

With headquarters in Norwood and Waltham, Massachusetts, and a global team of nearly 2,000 employees, we’re building a collaborative, empowered culture grounded in shared values:
Customer Centricity, Ingenuity, Ownership & Accountability, Collaboration, and Integrity.

Means joining a mission‑driven organization where your contributions matter. Whether you’re in engineering, science, manufacturing, or support, you’ll be part of a team that values innovation, invests in your growth, and is committed to making a real‑world impact on global health.

As the Regional Sales Director, you will drive profitable sales growth for the Nova Biomedical Clinical portfolio across the UK, Ireland, and the Nordics by building and coaching a high‑performing team that adheres strictly to established company policies and procedures.

• Build an annual Regional Strategic Business Plan including Sales and Unit Targets, and a Tactical Plan to support achievement of goals and commercial success across the Region.
• Lead Regional Commercial Team to execute the Tactical Plan to exceed Sales and Unit targets.
• Build a high‑performing Regional Commercial Team, ensuring they are empowered and equipped with product knowledge, sales tools and sales skills, to successfully sell Nova Biomedical’s portfolio of clinical products spanning:
• Point of Care Meters (Stat Strip and Stat Sensor meters)
• Clinical Osmometers
• Critical Care Blood Gas Analyzers (Stat Profile Prime and Prime Plus analyzers)
• Outpatient Point of Care Testing (Allegro analyzer and Nova Max Pro eGFR meter)
• Sports Medicine (Lactate Plus meter)
• Veterinary Solutions (Stat Profile Prime VET CCS, Prime Plus VET, and Nova Vet meter)
• Automated CSF Cell Counters (Glo Cyte)
• Anaerobic Jar Systems (Anoxomat)
• Ensure the Regional Commercial Team follow the pricing guidelines and approval processes for discounts, using the approved Pricing Tools provided.
• Ensure the Regional Commercial Team accurately logs all activities and opportunities in  CRM system in line with corporate requirements.
• Work in close partnership with Implementation Team to ensure that there is a comprehensive handover post‑sale, to allow a smooth and timely implementation of meters or analyzers and consumables revenue stream.
• Work in close partnership with the Marketing Team to ensure appropriate investment in marketing activities to generate leads for the portfolio of clinical products and Nova Biomedical brand awareness.
• Work in close partnership with the Medical and Scientific Affairs (MASA) to identify and engage with Regional Key Opinion Leaders and other Healthcare professionals to drive awareness and demand for the unique parameters available on Nova Biomedical’s portfolio of clinical products.
• Ensure the Regional Commercial Team complies the Nova Biomedical Ethics and Compliance policies and operates within the local legal…