Social Media Coordinator

Overview

The Social Media Coordinator supports Bright View’s mission by managing daily social media activity, online directory listings, and monitoring brand reputation online. This role creates, schedules, and publishes content, engages followers and target audiences, and ensures accurate online profiles and listings for all Bright View locations. Organized, detail oriented, and creatively driven, the ideal candidate brings a strong passion for storytelling that meets organizational goals.

They work with their manager to plan and execute multi-media content through cross-functional collaboration in a fast-paced healthcare environment.

Social Media

• Execute daily social media operations for all Bright View accounts, including scheduling, publishing, monitoring, responding, and reporting.
• Create engaging, audience-specific content on social media platforms that aligns with brand, editorial and compliance guidelines.
• Monitor all channels and engage with audiences by responding to comments, direct messages, and inquiries in a timely, on-brand voice.
• Conduct social listening to identify brand mentions, trends, and potential reputation issues, escalating as necessary.

Online Reputation & Listings

• Monitor, track, and respond to reviews on platforms such as Indeed, Glassdoor, and Google.
• Monitor review sentiment and escalated critical feedback to appropriate teams.
• Maintain accurate and consistent directory listings and online profiles across Google Business Profiles, Bing, Yelp, and Bright View website location pages.

Content Support

• Assist with copywriting and editing for blogs and other digital content as assigned.
• Support the maintenance of Bright View’s multi-media content calendar, ensuring timely, relevant posting aligned with organizational objectives and key dates.
• Track, measure, report and optimize KPIs and engagement metrics.

Experience:

• Exceptional written and verbal communication skills, with an eye for detail and the ability to adapt tone for different platforms and audiences.
• Proven ability to create and manage high-quality, engaging content on major social media platforms.
• Ability to manage multiple tasks, deadlines, and priorities in a fast-paced environment.
• Proficiency with MS365 and Canva.
• Basic knowledge of SEO and web traffic metrics.
• Familiarity with social media management software ("e.g., Hootsuite") and review management/local listings platforms ("e.g., Chat Meter").
• Digital marketing experience (internships included).
• Photography and video capture/editing for social platforms.
• Experience in healthcare, behavioral health, or other regulated industries is a plus.

Education
:

• Bachelor’s degree in marketing, Communications, Digital Media, Public Relations, or related field.

BRIGHTVIEW HEALTH BENEFITS AND PERKS

• PTO (Paid Time Off)
• Immediately vested and eligible in 401k program with employer match.
• Company sponsored ongoing training and certification opportunities.
• Full comprehensive benefits package including medical, dental, vision, short term disability, long term disability and accident insurance.
• Substance Use Disorder Treatment and Recovery Loan Repayment Program (STAR LRP)
• Tuition Reimbursement after 1 year in related field

We offer competitive compensation, comprehensive benefits, and a supportive work environment dedicated to your professional growth and development.