Senior Manager, Brand Marketing - Sports Novato, California,

Senior Manager, Brand Marketing - 2K Sports Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take‑Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world‑class games across multiple platforms include Visual Concepts, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, 31st Union, HB Studios, and 2K Sports Lab.

Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role‑playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned Bio Shock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ Super Card franchises, Top Spin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you’re interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

We are looking for a Senior Manager, Brand Marketing to lead strategic brand marketing efforts for the WWE 2K franchise who will ultimately define the relationship between our products and our passionate global community. This is a unique opportunity to drive brand strategy and creative execution for one of the most dynamic, personality‑rich IPs in gaming.

You will play a pivotal role in stewarding the WWE 2K brand identity and shaping go‑to‑market strategies, and collaborating with WWE and Visual Concepts to amplify the franchise’s global reach and cultural impact. As the owner of the brand vision, you’ll define how WWE 2K shows up across media, content, events, partnerships, and beyond.

We’re looking for a strategic storyteller who thrives at the intersection of sports entertainment, pop culture, and gaming. You understand brand building in a digital‑first world and are unafraid to champion bold ideas that energize our fans and evolve our brand. You’ll need to be highly collaborative, endlessly curious, and relentlessly player‑first in your approach.

• Define and maintain the global brand vision through long‑term brand narrative and positioning for the WWE 2K franchise, ensuring all efforts reinforce our core pillars and resonate with the global WWE games community.
• Lead global brand strategy for WWE 2K, working with the integrated marketing and cross‑functional teams in driving multi‑channel campaign development
• Steward the WWE 2K brand identity, serving as the guardian of the brand DNA, guiding internal teams and external agencies to ensure creative consistency and tonal accuracy across all touchpoints.
• Track ongoing Brand Health and campaign performance KPIs, in partnership with Analytics, Commercial, Product, and other teams in order to optimize ongoing and future campaigns
• Champion consumer insights by developing research roadmaps, synthesizing player feedback, market trends, and player data to drive forward strategic vision, product, and marketing roadmaps.

• Strategic Brand Leadership:
  You’ve built or led on the development of brand positioning for global products in entertainment, gaming, or consumer brands. You’re comfortable driving high‑level strategic vision.
• Digital‑First Mindset:
  You understand the nuances of entertainment IPs—balancing brand authenticity, fan service, and cultural relevance with commercial performance all within today’s digital…