Director, Global Brand Marketing Novato, California,

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world‑class games across multiple platforms, include Visual Concepts, Gearbox, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, 31st Union and HB Studios. Our portfolio of titles and platforms is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire millions of players around the globe!

2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role‑playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of our growing library of critically‑acclaimed franchises such as NBA 2K, Bio Shock, Borderlands, Tiny Tina’s Wonderlands, 2

KPGATOUR, Mafia, Sid Meier’s Civilization, WWE 2K, WWE2K Supercard, The Quarry, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all interested applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take‑Two Interactive Software, Inc. (NASDAQ: TTWO).

2K is looking for a Director, Global Brand Marketing, to join its Mafia + 2K Vault Franchise Group and lead the marketing efforts for our Hangar 13 portfolio of projects, primarily focused on the Mafia franchise. Reporting to the Vice President, Publishing you will play a critical role in guiding Mafia into a new era of the franchise, leading the development of the global marketing strategy and driving the execution of global marketing plans that maximize customer acquisition, engagement, and retention.

We need a senior‑level, business‑oriented, and hands‑on marketing leader who is always looking for new ways to grow the business, build demand for our products, and foster a passionate community of lifetime fans. This is truly a unique opportunity to help grow an iconic franchise in new and highly creative ways.

You will need a strong ability to author, foster and grow innovative marketing ideas that bring the strategy to life and build deep player relationships resulting in player acquisition and engagement at launch and across the lifecycle. A focus on brand building, quality and an eye for detail, ability to prioritize and adapt, as well as a desire to be able to determine what is working and what isn’t and optimize accordingly are critical to ensure we meet our business targets.

Global Marketing and Product Strategy:

Starting with the insights — customer, product, competitor, cultural, regional, macro inputs, etc., develop the global marketing strategy, define customer journeys, target audience prioritization, product positioning, brand partnership guidelines and activations, cross‑sell and upsell strategies, innovative ideas, and key messaging and content plans.

Consult and partner closely with product development teams to ensure firm understanding of the game vision, that products are feature competitive and relevant, and meet relevant positioning and established reasons to believe.

Collaborate with international marketing teams in the US, LATAM, Europe and Asia in development of high impact regional marketing plans, ensuring plans are on‑brand, insights driven, and locally relevant.

Be player and channel first, building content plans that deliver the right message at the right time and in the right place, caring about conversion channels and messaging as much as the brand channels and messaging.

Lead definition, briefing, and development initiation, of all core global brand creative including key art and packaging, trailers and events.

Be responsible for the marketing budget:
From global production to regional allocation, maintain innate understanding of our targets…