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Engineering Manager, Salesforce Marketing Cloud; SFMC
Job in
Novi, Oakland County, Michigan, 48377, USA
Listed on 2026-04-23
Listing for:
Vaco Recruiter Services
Full Time
position Listed on 2026-04-23
Job specializations:
-
IT/Tech
Digital Marketing, Data Security, CRM System, Data Engineer
Job Description & How to Apply Below
Engineering Manager, Marketing Tech (Salesforce Marketing Cloud)
Michigan | Hybrid (Onsite Required)
$115,000 – $135,000 base
OverviewLead a senior Marketing Technology team delivering enterprise?scale, data?driven, omnichannel campaigns within Salesforce Marketing Cloud.
Responsibilities- Manage experienced marketing automation or platform engineers
- Own Salesforce Marketing Cloud (SFMC) tech strategy, integrations, data activation
- Drive large?scale Email Service Provider (ESP) migrations & omnichannel initiatives
- Experience with data extensions, journeys, automation, and channel orchestration
- Guide architectural and platform decisions - not just oversee execution
- 5+ years Salesforce Marketing Cloud experience & 3+ years people leadership
- Expert SQL and data modeling skills
- Experience with enterprise integrations and automation frameworks
- Hands?on experience with Customer Data Platform (CDP), preferably Twilio Segment, to unify customer data across sources and activate it for personalized, data?driven, and omnichannel marketing journeys at scale.
- Experience with Advanced Mobile & Emerging Messaging Channels, delivering and orchestrating campaigns across SMS, push notifications, RCS, in?app messaging
- Business chat apps, cross?channel coordination rather than siloed
- Financial Services or Regulated Enterprise Background, balancing speed, data integrity, governance, and risk, while supporting consumer marketing platforms.
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