Summer Intern - Marketing

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you'll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

Introduction: A Career at HARMAN Automotive

We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. At HARMAN Automotive, we give you the keys to fast-track your career.

* Engineer audio systems and integrated technology platforms that augment the driving experience

* Combine ingenuity, in-depth research, and a spirit of collaboration with design and engineering excellence

* Advance in-vehicle infotainment, safety, efficiency, and enjoyment

About the Role

As a Marketing Intern for HARMAN Automotive, you will support the Automotive Marketing Team and gain hands-on experience through special projects designed to give you insight into a marketing career. The team is responsible for creating consistent, engaging, and thought-leading content that showcases our high-quality products and supports sales efforts to attract new customers and grow existing relationships.

What You Will Do

* Create compelling content to support the Sales team, increase awareness of HARMAN products and technologies, and develop innovative programs targeting automotive industry prospects to generate leads and win new business.

* Develop marketing content in multiple formats, including print, digital, video, and audio.

* Write high-quality blogs, brochures, white papers, and thought leadership materials that reflect HARMAN's brand and expertise.

* Craft website copy and landing pages designed to build awareness and capture leads from target audiences.

* Assist the Content Marketing team with problem-solving activities and process improvements.

* Collaborate on CRM and Digital Marketing campaigns, learning how to create impactful messaging and optimize campaign performance.

* Conduct and present competitive analyses of digital channels (e.g., Linked In, You Tube, websites) and provide insights and recommendations to enhance HARMAN Automotive's digital presence.

* Support the Experiential Events team in planning and executing customer or industry events, attending meetings to understand processes and contribute to planning.

* Learn best practices for social media strategy, including planning, posting, execution, and optimization.

* Gain hands-on experience with AI tools and their applications in marketing, and work on a special project leveraging AI technology.

What You Need to Be Successful

* Completed coursework in Marketing, Advertising, Business Management and Communications.

* A solid understanding of marketing principles, strategies, and best practices.

* Familiarity with digital marketing tools and platforms (e.g., CRM systems, social media management tools, analytics platforms).

* Strong oral and written communication skills, with the ability to confidently present ideas and information.

* Ability to work collaboratively and build strong relationships across teams.

* Curiosity and willingness to learn AI applications in marketing, including tools for content generation, SEO optimization, and campaign automation.

* Organizational skills and attention to detail to manage multiple tasks and deadlines effectively.

Bonus Points if You Have

* Basic proficiency in AI content creation tools and an interest in learning new technologies.

* Ability to speak an additional language such as German, Chinese, Korean, or Japanese (preferred).

* Global mindset with experience or willingness to collaborate with teams across different regions.

What Makes You Eligible

* Must be currently enrolled in a related Bachelor's Degree program or higher at an accredited institution having completed your Freshman year or later, taking at least one class in the semester/quarter before participation in the internship program, and returning to school for at least one semester upon completion of the internship program

* Must have a cumulative 3.0 GPA

* Be willing to work in an office in Novi, Michigan and remotely.

* Able to provide your own housing and transportation to/from work.

* Must possess unrestricted work authorization.

* Successfully complete a background investigation and drug screen as a condition of employment

* Must provide full work availability from May 18, 2026 through August 7, 2026 and be able to work 40 hours per week

What We Offer

* Flexible work environment, allowing for hybrid work for positions/tasks that can be performed outside a HARMAN location

* Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)

* Extensive training opportunities through our own HARMAN University

* Access to HARMAN Campus Fitness Center and Cafeteria

* An inclusive and diverse work environment that fosters and encourages…