Digital Media Manager, Paid Social

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City:
Nutley

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

The Digital Media Manager,Paid Socialis responsible formanagingthe successful execution of Reckitt campaigns across paid social & influencer channels
-overseeing media performance, adherence tosocialcampaignbest practice andprovidingkeyperformance recommendationsusingyourin-platform expertise.

You will act as the senior digital expert for paid social & influencer channels across your assigned brands – responsible forthe end-to-end management of the campaign planning, in-platformexecutionand the development of channel best practices with support from a team of in-house digital traders&wider collaboration from Audience & Performance Mgrs.

• Senior channel lead:
  Be the day-to-day point of contact across paid social & influencer campaigns across your Brand Pods – providing channel planning recommendations and regular communication across the status of your campaigns your team manages
• Campaign planning:
  Co-create digital activation plans in collaboration with audience, performance & content teams to ensure campaigns are set-up for success. Act as a source of deep channel expertise when advising on full year channel brand planning
• Campaign optimization:
  Oversee the end-to-end execution and optimization across paid social & influencer platforms to ensure campaign budgets and targeting are managed inline with the media plan targets, budgets and campaign best practices
• Team management:
  Manage a team of offshore digital associates, ensuring that key tasks across your campaigns are effectively managed in line with agreed Reckitt processes and deadlines are adhered to
• Scaling campaign best practice:
  Support the Digital Trading lead in adopting a unified approach to campaign planning, activation & optimization across paid social & influencer channels to facilitate the scaling of best practice & use of automation to drive better media consistency.
• Driving in-platform innovation:
  Identify new testing opportunities that will help drive our media activations forward across paid social & influencer channels, through working with industry partners and internal stakeholders to propose new test & learns during weekly status calls and brand planning meetings
• Finance management:
  Provide monthly media actualizations to Reckitt finance teams to account for the net media and digital platform fees across the campaigns you are responsible for managing

• Minimum of5years’ experience in digital media buyingacrosspaidsocial channels
• Significant hands-on experience in directly managing paid social campaigns in-platform across the likes of Meta, Tik Tok, Pinterest– with expert knowledge of in-platform bidding strategies, social boosting/influenceradsandcreative testing
• Well versed in presenting key performance…