US Pain I&A Manager

Overview

We are Reckitt Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Our brands are rooted in a strong foundation of consumer understanding. As an Insights & Analytics Manager at Reckitt, you will be empowered to lead the understanding and embedding of insights to shape our market strategies. Your work will extend beyond data; you will create paths for brand growth by unveiling the narratives behind the numbers. If you thrive on revealing consumer truths to inspire innovation, communication and in market performance and have a proven track record of strategic influencing to embed insights for business impact, this is the role for you.

This role is in the USA Reckitt Insights & Analytics team, leading insights & analytics in our Self Care portfolio especially on the Pain category. The role will work with key leaders in US Marketing, Sales and R&D to ensure the voice of the consumer is an integral part of delivering the business results and executional excellence. To help fulfill this purpose, we have an end-to-end structure on the USA Self Care business – you will be responsible for consumer learning to fuel the long-term strategy, innovation pipeline, communication as well as go to market excellence for, thus ensuring streamlined brand strategy and plans through the consumer journey.

Responsibilities

• Be the expert in Self Care – Pain Category and champion consumer-centric decision making across the business for the Biofreeze brand. Share and embed understanding of the consumer within the Marketing, Sales, R&D and other cross functional teams, up through management level. Turn complex data into simple insights that can be activated to drive growth.
• Strong focus, involvement, and leadership in all business planning & execution, including Innovation, communications, 4P execution. You will be an integral member of the business team, expected to contribute to the strategic planning by bringing a consumer lens to the identification of brand-building activities that will drive penetration.
• Clear understanding of business objectives in order to develop, manage, and execute research plans to best meet them and the overall strategy of the brand and market. Includes planning and management of research budget, identification of innovative, agile and AI based methodologies.
• Unearth insights from implementing and understanding strategic category & brand research related to usage, habits, attitudes, triggers, barriers that impact brand strategy and positioning.
• Track and understand consumer and category trends to enable brands to stay ahead, drive brand plans and actions in innovation and communication development.
• Ability to work with syndicated data (Nielsen POS, Numerator panel, Brand equity data etc) to unearth insights for market, category and brand performance management in both brick & mortar and online/omni channels.
• Bring best in class communication effectiveness support. Provide input and…