Senior Product Manager, HCP Marketing, Alzheimer's Disease
Listed on 2026-06-30
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Marketing / Advertising / PR
Marketing Manager, Marketing Communications -
Healthcare
At Eisai, the Senior Product Manager, Neurology HCP Marketing, will contribute to the development and implementation of HCP marketing initiatives within Eisai’s Alzheimer’s disease (AD) team. This role focuses on strategic marketing programs and the creation of communication goals and customer experiences aligned with business objectives.
Key Responsibilities- Contribute to the strategic development and execution of HCP-focused marketing programs for Alzheimer’s Disease, with a focus on neurologists.
- Lead HCP team-driven omnichannel content development, including planning, development, and deployment of HCP-facing assets across personal, non-personal, and digital channels, ensuring consistency and strategy execution.
- Partner cross-functionally with Marketing, CRC, Training, Medical, and Market Access, and collaborate closely with agency partners to develop, optimize, and execute integrated campaigns and tactical initiatives.
- Build and maintain strong relationships with marketing and sales teams, leveraging influence to shape content strategy, prioritization, and execution across channels.
- Manage content workflow, ensuring timely updates and alignment with strategic business needs.
- Oversee agency coordination for project updates and content governance across HCP touchpoints.
- Support financial operations, including PO management, budget tracking, and spending reporting, providing visibility to Finance and HCP leadership.
- Ensure compliance with all regulatory, legal, and corporate guidelines in the development and delivery of promotional materials.
- Champion AD innovation and strategic investment opportunities that advance the business and serve to fulfill our mission of human health care (hhc).
- Bachelor’s degree in a related field (Master’s preferred) with 5+ years of relevant experience in pharma/biotech (e.g., sales, marketing, product management) or a combination of equivalent education and experience.
- Experience with medical, legal and regulatory approval processes for promotional programs.
- Knowledge of PhRMA and regulatory/legal guidelines for healthcare provider interactions.
- Experience directing agencies and strategic vendors.
- Proven performance in an earlier role.
- Requires up to 20% travel.
- Communication & Cross-functional Influence
- Critical Thinking & Business Agility
- Customer Engagement
- Marketing Fundamentals
- Mentoring / People Development
- Omnichannel Strategy
- Product / Business Knowledge
- Project Management / Data Analytics
Hybrid in Nutley, NJ – 3 days per week (Tuesday, Wednesday, Thursday) with up to 20% travel.
Compensation & BenefitsThe annual base salary range is $148,200 – $194,500.
Eligible to participate in the Eisai Inc. Annual Incentive Plan. Final pay determinations depend on experience, education, knowledge, and skills.
Employees are eligible to participate in Company employee benefit programs. For additional information, please discuss with a recruiter.
Equal Employment OpportunityEisai is an equal opportunity employer and is committed to recruit, hire, train, and promote in all job qualifications without regard to race, color, religion, gender, age, national origin, citizenship status, marital status, sexual orientation, gender identity, disability, or veteran status. Eisai prohibits discrimination against persons because of disability, including disabled veterans, and participates in E-Verify.
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