Shopper Research & Insights Associate Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in‑stores and online. Within Sales, we're focused on achieving out performance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

We are seeking an Associate Shopper Insights Manager to support the development of actionable, shopper‑led strategies that drive category and brand growth. This role operates as part of a Shopper Insights “decision engine,” translating shopper understanding into clear, actionable inputs across Price, Placement, Product, and Promotion (4

Ps) to enable better, faster commercial decisions. You will partner closely with Sales, Trade Marketing, Category Management, and Brand teams to unlock insights that directly inform business decisions and retailer strategies.

• Analyze shopper and retail data (e.g., Numerator, Nielsen, internal data) to uncover trends, behaviors, and growth opportunities
• Develop insight‑led narratives that support Category Growth Strategies (CGS) and key business initiatives
• Identify barriers to purchase, switching behaviors, and drivers of conversion

Translate insights into actionable recommendations across all commercial levers:

• Price:
  Identify price sensitivity, thresholds, and trade‑up/ trade‑down dynamics to support pricing strategy
• Placement:
  Optimize path to purchase by analyzing shelf navigation, display impact, and in‑store behavior
• Product:
  Inform innovation, assortment, and renovation decisions based on shopper needs and purchase drivers
• Promotion:
  Evaluate promotional effectiveness, elasticity, and incrementality to drive ROI

Support key decision moments such as line reviews, planogram resets, innovation launches, and annual planning cycles.

• Collaborate cross‑functionally with Sales, Trade Marketing, Marketing, and Category teams
• Translate insights into retailer‑ready selling stories and strategic recommendations
• Support joint business planning and customer engagements with insight‑backed narratives

• Synthesize multiple data sources into compelling, actionable stories
• Identify whitespace opportunities and translate insights into clear business implications
• Support development of presentations for leadership and customer‑facing meetings

• Support design and execution of shopper research (quantitative and qualitative)
• Evaluate innovation concepts, packaging, and in‑store execution
• Identify emerging trends including omnichannel behavior and AI in the shopper journey

• Leverage tools such as Numerator, Nielsen, Suzy, and other insights platforms
• Continuously build expertise in shopper behavior, retail dynamics, and category trends
• Contribute to evolving Shopper Insights capabilities, frameworks, and storytelling

This role is not currently sponsoring visas or considering international movement at this time.

• Bachelor's degree required.
• 3–6 years in eCommerce, omnichannel, customer/shopper marketing, or retail‑facing brand roles in CPG, retail, or agency.
• Hands‑on experience in at least one major retailer's digital ecosystem (Walmart, Amazon, Target, Kroger, Instacart).
• Fluency with retail media. You've planned campaigns, read a brand‑halo…