Senior Product Manager, Omnichannel Solutions – Alzheimer's Disease

Responsibilities

• Lead implementation and ongoing management of omnichannel initiatives across web, CRM, field‑enabled solutions, and paid media for priority customer segments.
• Drive accurate, efficient, and on‑time execution of go‑to‑market plans through disciplined campaign management and operational oversight, including solutions such as High Value Action and retargeting.
• Coordinate across Brand, Field, IT, Data & Analytics, Medical, Legal, Regulatory, and agency partners to scale omnichannel solutions and expand activation with additional partners such as Site of Care.
• Manage internal and external partner deliverables, roles, timelines, and accountability to ensure high‑quality execution.
• Ensure compliant execution by applying required processes for consent management, state regulations, and data privacy.
• Improve cost efficiency through reusable content, modular asset strategies, and stewardship of the AD treatment omnichannel content library.
• Standardize and optimize omnichannel processes, workflows, and governance to improve speed, quality, and scalability.
• Represent omnichannel priorities in enterprise work streams, including Master Data Management, Right Next Engagement and decisioning frameworks, AI and machine learning‑enabled marketing tools for Alzheimer’s disease and broader marketing use cases.
• Partner with analytics teams to track performance, generate insights, and optimize channel execution through test‑and‑learn approaches.
• Act as an omnichannel subject matter expert by sharing best practices and strengthening organizational capability.

• 5–7 years of experience in Omnichannel Marketing, Multichannel Marketing, Media, CRM, or Consumer Marketing within pharmaceutical or life sciences organizations
• Strong hands‑on experience managing cross‑channel campaigns and enabling integrated customer journeys
• Demonstrated ability to operate effectively in highly matrixed environments
• Experience working with agencies and external vendors strongly preferred
• Solid understanding of compliant pharmaceutical marketing practices, including privacy, consent management, and regulatory requirements
• Familiarity with marketing technology platforms, CRM systems, and data‑enabled personalization approaches
• Proven ability to balance strategic thinking with operational execution
• Highly organized, delivery‑oriented, and comfortable working in fast‑paced environments