Category Strategy & Planning Manager

City:
Nutley

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving out performance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

The Category Strategy & Planning Manager is a unique & dynamic leadership opportunity to elevate Reckitt’s customer engagement across its U.S. commercial business. As part of their responsibilities, they will play a critical role in connecting growth strategies for retailers, facilitating cross-functional collaboration in shaping brand & customer plans, and identifying white space opportunities to spark future category growth.

As part of an agile and purpose-led team, they will lead end-to-end efforts in unlocking key shopper/category understanding through storytelling & strategy and generate “Triple Win” opportunities that drive better outcomes for our customers, consumers, and Reckitt brands.

Category Strategy & Planning brings a relational approach to empowering our commercial business by building bridges, connecting insights to action, and strengthening our retailer partnerships. We look forward to inviting a highly motivated, creative, & collaborative leader to ensure our category leadership & growth ambitions can become a reality.

• Lead with purpose by facilitating & monitoring progress of commercial plans with upmost respect & integrity – working with diverse teams across Sales, Trade Marketing, Shopper Insights Marketing, and Category Development
• Enable the Customer Marketing & Sales organization to deliver category-centric customer plans via Line Reviews, Innovation Days, and Joint Business Planning
• Collaborate with Shopper teams to drive development of consumer, category, and retailer insights through research that leads to actionable impact
• Develop Customer & Category Growth Strategies grounded in strong consumer insights, shopper research that create opportunities to unlock for our customers
• Develop/understand Local Customer Marketing best practices and ensure transfer of knowledge to Category & Sales teams for implementation
• Enhance Reckitt’s analytical capabilities through the implementation & usage of key data & insights platforms
• Train and Educate Customer Marketing stakeholders (analysts, account managers, and marketing managers) on honing storytelling & presentation skills, category-based selling fundamentals, insight capabilities & platforms
• Foster strong customer partnerships through direct engagement of Macro Trends & Category Strategy during sessions with key stakeholders from our retailers
• Ensure innovation deck and line review deck creation with Trade Marketing Manager & National Account Manager and present out to ensure best in class results

• Bachelor's degree required
• 5-10 years Direct Sales, Category Development, and/or Marketing experience, cross-functional exposure to other Commercial Functions
• Excellent understanding of 4P’s go-to market strategies
• Proven leadership and ability to facilitate cross-functional collaboration across a wide range of diverse teams
• Good understanding of Customer Management Process
• Excellent analytical skills & use of platforms (Excel, PowerBI)
• Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, Numerator)
• Strong oral, written communication, and presentation skills
• S…