Assistant Manager, Digital Retail Platform

Responsibilities

• Serve as the product owner for the Configurator within the Digital Retail Platform, ensuring the experience is accurate, continuously optimized, and aligned to brand, dealer, and customer needs.
• Act as a primary liaison between the DRP product team and brand stakeholders, ensuring brand-specific requirements are captured, prioritized, and clearly communicated.
• Own the end‑to‑end Car Bravo digital retailing experience, identifying optimizations that meet customer, dealer, and brand needs.
• Lead agency partners across UX strategy and design to deliver DRP enhancements throughout the customer journey, from discovery through purchase.
• Partner with the broader DRP product team to define, prioritize, and execute roadmap features across the end‑to‑end DRP experience.
• Translate business needs into clear product requirements and priorities for cross‑functional delivery teams.
• Act as a bridge between GM business teams, IT teams and technology partner, enabling effective collaboration across design, development, and delivery.
• Use data, customer insights, and performance metrics to identify opportunities, evaluate enhancements, and improve the digital shopping journey.
• Drive execution of enhancements through structured planning, strong meeting facilitation, risk identification and mitigation, and effective use of product management tools and frameworks.
• Support the Product and Innovation Manager in developing and launching in‑platform AI initiatives to enhance vehicle discovery and purchase.

• Bachelor’s degree in business, marketing, product management, communications, or any related field
• 5+ years of experience in product management, digital commerce, digital marketing, customer experience, or closely related fields
• 3+ years of direct experience supporting or owning digital product delivery, including translating business needs into requirements, prioritizing work, and partnering with design and technology teams through launch
• Experience working fast‑paced product delivery environments, including backlog management, user story development, roadmap support, and cross‑functional execution
• Experience using data, customer insights, and digital performance metrics to identify issues, evaluate opportunities, and improve customer experiences
• Demonstrated ability to bring structure and discipline to complex, multi‑dimensional projects, balancing strategic thinking with strong attention to detail
• Strong stakeholder management skills, including the ability to work across business, brand, UX, and technology teams and synthesize competing priorities into clear recommendations
• Passion for customer‑centric digital experiences
• Customer‑focused professional with a passion for building strong digital experiences
• Self‑driven, curious, and adaptable, with the ability to learn quickly and thrive in fast‑paced, ambiguous environments
• Collaborative team player who fosters an inclusive One Team mindset across cross‑functional partners
• Strong communicator with a positive, can‑do attitude and solid work ethic
• Automotive sales, marketing, retail, and/or digital experience, including knowledge of dealer operations.