Senior Director, Product Management - Do It

About the Role

At HR Block, Product Management is responsible for delivering delightful experiences that help clients achieve financial confidence through intuitive, effective, and differentiated solutions.

The Senior Director, Product Management –DIY Experiences will lead a core product pillar responsible for delivering the end-to-end experiences used by clients who choose to complete their taxes independently. This includes desktop, mobile, online, human-assisted, and AI-enabled journeys that collectively create a seamless and confidence-building experience.

This role will own the strategy, roadmap, and delivery of the DIY portfolio, customer and business outcomes – translating customer insights, enterprise priorities and product strategy into high-quality, scalable experiences that drive client satisfaction, retention, unit and revenue growth.

You’ll be responsible for short-term outcomes as well as longer-term innovation, new capabilities and identifying growth opportunities.

You’ll also be an integral part of the HR Block Product Leadership team contributing to the overall product strategy, special initiatives and team culture.

• Own the strategy, roadmap, and delivery of the DIY experience portfolio across all client touchpoints
• Ensure a seamless, integrated experience across desktop, mobile, assisted, and AI-enabled channels
• Drive clarity on priorities, sequencing, and tradeoffs to maximize customer and business impact
• Translate enterprise strategy and Ideal State direction into clear product roadmap, learning plans, OKRs, and measurable outcomes

• Lead teams to simplify complex tax workflows and reduce friction across the customer journey
• Ensure experiences build client confidence, trust, and ease-of-use
• Integrate human-assisted and AI-assisted capabilities in intuitive, differentiated ways
• Continuously improve conversion, completion rates, and client satisfaction through iterative delivery

• Lead, coach, and develop product leaders and teams
• Establish product management practices anchored on customer empathy, insights, data, and experimentation
• Establish a strong operating model for product delivery
• Evolve product team practices by role modeling and applying AI to transform how teams work
• Partner closely with Marketing, Pricing, Engineering, Design, Data, and AI teams
• Maintain a high bar for execution rigor, autonomy, and accountability

• Use data and client feedback to inform prioritization and decisions
• Define and monitor key performance indicators
• Partner with Product Operations, Shared Experiences, and Analytics teams
• Balance speed and quality in a regulated environment

• Partner with adjacent product leaders (Do It For Me, Financial Services, Small Business, Explorations) to deliver on enterprise priorities and outcomes
• Lead through influence across cross-functional teams
• Surface risks, tradeoffs, and dependencies clearly
• Ensure alignment to compliance, risk, and governance requirements

• 12–15+ years of experience in product management or digital experience leadership
• Proven track record of delivering and growing end-to-end digital products at scale
• Strong product management craft (learning/discovery, roadmaps, prioritization, execution, analytics) coupled with experience in applying AI to transform the product practice
• Strong team and people leadership, development and coaching ability
• Experience with multi-channel experiences (web, mobile, AI-supported)
• Ability to translate strategy into measurable outcomes
• Strong data fluency and decision-making skills
• Experience in complex or regulated environments
• Excellent executive communication and stakeholder influence skills
• Bachelor’s degree or equivalent experience required

The ideal candidate is a strong operator and product leader who thrives in driving clarity, execution, and results within a defined space. They build high-performing teams, deliver consistently…