Adobe Platform Architect

About the Role

The Adobe Experience Platform (AEP) Architect is a senior leader on the business side (Marketing/Analytics department) responsible for overseeing H&R Block’s investment in Adobe Experience Platform and its related applications (Adobe Journey Optimizer, Real‑Time CDP & CDP Collaboration, Adobe Analytics, Adobe Target, Adobe Mix Modeler, and Customer Journey Analytics). This role serves as the strategic owner of these platforms, ensuring they are fully leveraged to deliver personalized customer experiences, data‑driven insights, and cross‑channel marketing success.

The AEP Architect will define the platform roadmap, align it with marketing strategies, and work across teams to implement and optimize solutions. The ideal candidate is a martech strategist with deep Adobe expertise who can translate business objectives into technical requirements, orchestrate complex integrations, and evangelize the use of AEP capabilities to drive marketing ROI.

• Develop and maintain a unified strategy and multi‑year roadmap for Adobe Experience Platform and related tools.
• Continuously identify new use cases and opportunities to leverage AEP (including AJO, RTCDP, CJA, AMM, etc.) in support of marketing and customer experience objectives.
• Ensure H&R Block’s AEP investments are aligned with business goals and deliver measurable value.

• Architect end‑to‑end solutions that connect Adobe Experience Cloud products with each other and with H&R Block’s broader technology ecosystem.
• Design how data will flow into AEP (from CRM, websites, mobile apps, etc.) and out to activation channels, ensuring seamless integration of Adobe Journey Optimizer, Real‑Time CDP, Adobe Analytics, Target, and other tools.
• Oversee technical integration of AEP with external systems (e.g., Salesforce Marketing Cloud for messaging, data warehouses like Snowflake/Databricks for enrichment) in partnership with IT, making sure solutions are scalable and reliable.

• Govern the customer data usage within AEP with a focus on quality, privacy, and compliance.
• Define data schemas (XDM) and identity stitching approaches in Real‑Time CDP that support a single customer view.
• Implement data governance policies (consent management, GDPR/CCPA compliance) and work with legal/privacy teams to enforce privacy‑centric data collaboration use cases via RTCDP Collaboration.
• Ensure data ingested and activated through AEP meets security and quality standards, and that profile data is used responsibly across marketing programs.

• Guide the design of personalized customer journeys and experiences using Adobe tools.
• Advise on the setup of Adobe Journey Optimizer (AJO) for orchestrating omni‑channel journeys (triggered messages, next‑best‑action programs) and ensure integration of decisioning logic with Real‑Time CDP segments.
• Oversee usage of Adobe Target for on‑site personalization and testing, in coordination with the Testing Lead, to guarantee consistency between in‑app/onsite personalization and off‑site journey messaging.

• Work with analytics teams to configure Customer Journey Analytics (CJA) and Adobe Analytics to harvest insights from the AEP ecosystem.
• Ensure that data from AEP (profiles, segments, journey outcomes) is connected to reporting dashboards and Adobe Mix Modeler for marketing mix modeling and attribution.
• Champion a feedback loop where learnings from analytics (campaign performance, attribution results) inform new audience strategies or journey tweaks in AEP.

• Serve as the bridge between business and IT for Adobe Experience Cloud initiatives.
• Lead cross‑functional working groups or a Center of Excellence for AEP to ensure alignment and transparency on platform usage, upcoming releases, and ongoing projects.

• Oversee any consulting or vendor partnerships related to the AEP rollout and enhancements.
• Coordinate with IT on environments, deployments, and resolving technical issues impacting the business use of the platform.

• Establish and enforce governance frameworks for the Adobe platforms.
• Monitor platform usage for adherence to best practices and intervene to course‑correct as needed.
• Maintain up‑to‑date documentation and runbooks for business users…