Marketing Brand Manager

Marketing Brand Manager

Location:

California - Remote

Department:
Marketing

Reports to:

CEO

Join Our Small but Mighty Team!

At Golden State Cider (Sonoma Craft), we’re a passionate, tight‑knit crew dedicated to crafting exceptional beverages and building brands that people truly connect with. Our team is collaborative, creative, and driven by the work we do — and we’re looking for someone who can help elevate our story even further.

We’re searching for a Marketing Brand Manager with extensive DTC experience and a strong background in the alcohol/beverage industry to help shape how our brands connect directly with consumers. This role plays a critical part in driving brand awareness, engagement, and revenue through digital channels, product launches, events, and retail programs.

In this role, you’ll lead the development and execution of brand strategies that bring our story to life across all channels while partnering closely with Sales, Compliance, and Production to ensure marketing initiatives are aligned, compliant, and impactful. This position is ideal for someone who understands the unique dynamics of DTC marketing within the alcohol space, thrives in a collaborative and fast‑paced environment, and is equally comfortable setting strategy and rolling up their sleeves to build authentic brand experiences that contribute meaningfully to a growing beverage company.

The Brand Manager reports to the CEO and is a key member of the leadership team. The Brand Manager owns all aspects of brand planning, marketing communications, developing and utilizing customer insights, designing and executing marketing campaigns, executing sales enablement programs to increase revenue, strategizing with leadership to maximize sales growth, and product development and product lifecycle activities. This position requires a hybrid of leadership ability and “hands on” development and execution of the marketing function for all Sonoma Craft products.

• Manages the Marketing Department Staff
• Manages the department budget and incorporates cost‑saving ideas.
• Collaborate with leadership to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products.
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the organization
• Lead marketing communications through digital marketing, social media, mobile marketing, and CRM to build brand awareness, reach new consumers, and increase order frequency.
• Leverage customer insights, competitive analysis, and market trend data to meet changing market and competitive conditions.
• Work with the Sales team in designing strategies for supporting sales efforts via traditional and digital marketing programs.
• Keep the brand’s product offerings relevant by continuously reviewing ingredients, product formulations and trends in collaboration with the product development team.
• Identify, develop and implement process improvements within the marketing function and build and grow the marketing team to support business growth.

• Manages branding for two (2) Taproom Operations (Locations: Sebastopol & San Francisco), with plans for expansion/growth
• Develop and oversee all direct‑to‑consumer (DTC) marketing initiatives, including online sales, tasting room promotions & expansions, and Marketing programs.
• Develop and execute strategies to grow brand awareness, drive traffic, and increase sales.
• Develop training that ensures the Marketing & Sales teams deliver consistent brand messaging across email, social media, and e‑commerce platforms.
• Develop product launches, seasonal campaigns, and special promotions tailored to consumer segments.
• Effectively communicates and shares department updates and needs in advance with operations and fulfillment teams to ensure smooth order processing and exceptional customer experience.
• Maintain brand integrity, education, and history across all consumer touchpoints.

• Collaborate with the CEO,…