Senior Marketing Specialist

Description Primary Responsibilities

• Develop, design, execute, and optimize marketing strategies and creative assets to drive member acquisition, product adoption, engagement, and retention.
• Monitor market conditions, identify trends, and provide product, positioning, and pricing recommendations.
• Conduct regular reviews of products and services to ensure offerings remain competitive and continue to meet evolving member needs and expectations.
• Partner with member experience and business development teams to effectively position and promote products and services in support of organizational growth objectives.
• Collaborate with internal and external partners to identify and define high-value consumer segments using internal data, third-party data, and market research.
• Develop, monitor, and report on key performance indicators (KPIs) related to acquisition, engagement, retention, and overall product performance.

5-7 years of marketing experience in the finanacial services industry with demonstrated success in member/customer acquisition, product marketing, and strategic positioning.

Bachelor’s degree in Marketing, Business, or a related field

• Knowledge of consumer banking, payments, money management products, and related services.
• Strong analytical, problem-solving and collaboration skills.
• Excellent verbal and written communication skills.
• Customer/member-focused with the ability to develop and execute effective marketing strategies.

• $67,812.58 - $84765.72

Hybrid

Monday through Friday 8:00 AM - 5:00 PM

No

• Medical
• Dental
• Vision
• Life Insurance
• Short Term and Long-Term Disability
• HRA and FSA
• 401(k) with matching contributions.
• Tuition Reimbursement
• Birthday Time Off
• Vacation Time Off
• Sick Time Off – Can be used for both employee and family.
• Volunteer Time Off

While performing the duties of the job, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel crouch or crawl. Vision abilities required by this job include close vision.

Ability to lift items weighing 10 pounds are required. Must have the ability to drive and may be required to travel. Reasonable accommodation can be made to enable those with disabilities to perform the described essential functions.

While performing the duties of this job, the employee is occasionally exposed to changes in climate and temperature. The noise level in the work environment is usually quiet to moderate. This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by employees within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.