Marketing Director

The Marketing Director is a marketing role with some product leadership responsible for driving a strategic marketing & product plan that achieves the company's profitable revenue growth goals across retail and consumer products. This individual owns both sides of the growth equation: the brand's go-to-market voice (positioning, campaigns, demand creation) and foundation (roadmap, pricing, lifecycle, and profitability). Acting as business leader and internal champion for assigned brands/products, this role translates consumer insight and market data into go-to-market strategy, quantifiable value propositions, and executable plans — while building and leading the team that delivers them.

Our client is a global, durable goods manufacturing and distribution company.

This role is onsite in Fenton, MO

Applying the 80/20 (Pareto) principle: the responsibilities below represent the roughly 20% of this role's activities that drive approximately 80% of its business impact. These are the non-negotiable priorities; the fuller duty list that follows supports and enables them.

• Own the end-to-end go-to-market strategy — roadmap, positioning, and brand plan — for assigned brands/categories, ensuring it is grounded in market and consumer data.
• Set and defend pricing and provide investment decisions using ROI and profitability data, not intuition.
• Build and lead a high-performing team and orchestrate cross-functional/agency partners to execute plans and drive performance.
• Track the leading indicators (share, ROI, funnel/lifecycle health) that reveal whether strategy is working and adjust fast.

Responsibilities are organized using the 5 P's marketing framework — Product, Price, Place, Promotion, and People — to ensure brand and product accountabilities are fully integrated rather than siloed.

• Function as business leader, portfolio advocate, and internal champion of assigned brands/products through the full lifecycle.
• Develop strategies and roadmaps that align with business vision, customer needs, competitive landscape and category opportunity.
• Conduct and analyze market research to understand customer requirements, competitive positioning, and market trends that inform product and brand direction.
• Act as voice of the customer during development, establishing requirements including performance, quality, ergonomics, and aesthetics.
• Identify opportunities to shape the future pipeline across brands and categories by monitoring industry trends and competitors' strategies, including niche and differentiated advantages.

• Develop and deploy market-driven pricing strategies based on value delivered and competitive landscape.
• Leverage consumer insights, brand analytics, and profitability data to track ROI and refine investment across the portfolio.
• Manage product line positioning improvements via cost optimization or feature changes based on competitive intelligence and customer value.
• Manage MAP and MSRP to ensure brand compliance.

• Ensure strategies define target customers and market criteria to drive project and investment prioritization.
• Ensure brand and product consistency across all touchpoints.
• Familiar or experienced with work developing and driving content through social media, affiliates, influencers and creative marketing agencies.

• Communicate and support the marketing vision through specific projects, action plans, and tactics.
• Plan and develop marketing materials, campaigns, and promotions that build brand awareness, acquisition, and retention through a wholesale lens for a retail and end user customer.
• Collaborate with agency and external partners to create demand and give brands a competitive edge.
• Provide product management support for on-site meetings and events with customers and/or distributors.

• Lead, mentor, and manage the brand/product team to execute short- and long-term plans and hit departmental KPIs.
• Collaborate closely with internal and external cross-functional teams to align brand and product priorities.
• Develop others through coaching, feedback, and performance documentation; delegate effectively by empowering the team to own their work…