Director of Communications

• Provide leadership to the CRCNA by thoroughly understanding denominational trends, conducting market research, and anticipating opportunities and challenges in sharing the mission and vision of the CRCNA.
• Steer conversations and decisions with denominational leaders based on market research and other trends.
• Steer communications and marketing strategy across CRCNA agencies by meeting regularly with communications staff, chairing monthly communications council meetings, sharing denominational trends and key messages, and providing feedback on material, ensuring a high standard of excellence and effectiveness.
• Oversee the brand and brand reputation of the CRCNA by establishing and implementing standards that will ensure an appropriate visual identity across all communications platforms.
• Oversee the brand and brand reputation of the CRCNA by leading and creating strategies for denominational communications channels, including social media, the website, CRC News, the denominational ministries section of The Banner, prayer guides, bulletin announcements, videos, Do Justice, The Network, synod communications, etc.
• Develop and oversee an integrated communication and marketing strategy for overall denominational funding, with a special focus on the ministry share program.
• Collaborate with The Banner editor to address strategic communications issues and to coordinate news coverage of the CRCNA.
• Lead public relations for the CRCNA, including overseeing crisis communications that arise.
• Recruit, manage, and direct staff assigned to the CRCNA communications and marketing office.
• Serve as a resource to denominationally-related ministries in their communications and marketing efforts.
• Perform the duties of Synod News Officer, including directing the work of the Synod News Office.
• Strengthen efforts to connect to external constituencies to promote ecclesiastical affiliation and appreciation of the CRCNA brand.
• Other duties as assigned by the General Secretary.

• Professing membership in a Christian Reformed congregation, or of a church in communion with the CRCNA, and agreement with the doctrine of the church signified by signing a covenant statement.
• Thorough understanding of the CRCNA and its ministries, agencies, and institutions.
• Demonstrated competence in the skills necessary for effective communications and marketing.
• Experience in leading and directing a communications and marketing team.
• Fluent in English; knowledge of other languages is an asset
• Demonstrated strong skills in oral and written communications, including demonstrated skill in editing.
• An ability to recruit, train, encourage, and support team members in their daily work.
• Ability to influence and build consensus through both formal and informal leadership in a multifaceted organization.
• Ability to travel between the United States and Canada as requested.
• Bachelor’s degree, preferably in an area related to communications or marketing; post-graduate degree preferred.
• Advanced experience in communications and/or marketing, including significant experience at a non-profit organization.

Demonstrates expertise in leading communications and marketing strategies within a denominational context, with a strong focus on brand management, public relations, and team leadership. Possesses advanced skills in effective communication, market research, and consensus-building to enhance the mission and vision of the CRCNA.

• Leadership in Communications and Marketing
• Brand Management
• Crisis Communications
• Team Recruitment and Development
• Market Research and Analysis

• Communications Strategy
• Marketing Strategy
• Editing Skills
• Public Relations
• Crisis Management
• Market Research
• Brand Reputation Management
• Integrated Communication Development
• Social Media Management
• Content Creation

• Influencing Skills
• Consensus Building
• Team Support and Encouragement
• Oral Communication
• Written Communication

• Bachelor’s Degree in Communications or Marketing
• Post-Graduate Degree Preferred

• Christian Reformed Church
• Denominational Trends
• Non-Profit Organization
• Ecclesiastical Affiliation
• Denominational Ministries