Senior Creative Design Manager

About the Role

At H&R Block, the Senior Creative Design Manager leads the creative vision, design strategy, and execution for performance marketing and lifecycle communications across paid media and customer relationship channels. This role is responsible for shaping compelling, customer-centered creative experiences that drive acquisition, engagement, conversion, and retention while ensuring consistency with H&R Block’s brand standards.

Reporting to the Creative Director within Marketing, this leader partners closely with Marketing, CRM, Analytics, Customer Experience, Content Strategy, and Brand teams to develop data-informed creative solutions that deliver measurable business outcomes. The Associate Director balances brand stewardship with performance optimization, ensuring creative work is both strategically aligned and results-driven.

• Lead the creative strategy, design vision, and execution across paid media and email marketing channels
• Manage and develop a team of designers through coaching, performance management, mentorship, and career development
• Partner with Performance Marketing and GTM leaders to create high-performing creative that supports acquisition, conversion, retention, and revenue goals
• Oversee the development of creative assets across paid social, display, video, search companion creative, email, and other digital marketing channels
• Establish and maintain creative standards, workflows, and best practices that improve quality, efficiency, and effectiveness
• Champion testing and optimization programs, leveraging customer insights, analytics, and performance data to continuously improve creative outcomes
• Collaborate with Content Strategy, Brand, Analytics, Customer Experience, and Marketing stakeholders to deliver integrated customer experiences
• Ensure creative assets align with brand guidelines while meeting channel-specific performance objectives and requirements
• Monitor industry trends, platform innovations, and emerging creative best practices to inform marketing strategies

• Bachelor's degree in Graphic Design, Marketing, Communications, Digital Media, or a related field
• 10+ years of experience in creative design, performance marketing creative, digital marketing, email design, or related disciplines
• 3+ years of people leadership experience, including managing and developing creative teams
• Demonstrated experience leading creative strategy and execution for paid media, performance marketing, and lifecycle marketing programs
• Strong understanding of paid social, display, digital advertising, email marketing, and customer journey best practices
• Experience leveraging analytics, testing results, and customer insights to optimize creative performance