Associate Director, Analytics

• Build and develop a deep understanding of clients’ strategic issues, initiatives, and competitive position
• Ensure analytics efforts produce clear, compelling, actionable insights and sophisticated narratives
• Participate in measurement plan development and execution
• Follow through on scheduled and ad hoc deliverables
• Recommend and implement research supporting consumer insight gathering and strategic processes
• Identify opportunities to improve processes
• Lead, mentor, and train analysts, managers, and direct reports
• Present reports, POVs, and other materials to clients by phone and in person
• Contribute to consumer segmentation and audience identification/exploration
• Design tests measuring the incremental impact of media on business outcomes
• Manage cross-functional day-to-day tasks and priorities
• Partner with Planning and Investment teams on annual budget setting, media plan development, and budget/plan optimization
• Stay current on industry trends and developments through research and training

• Industry knowledge in marketing analytics and data
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development
• Demonstrated knowledge in audience-based marketing and data-driven advertising
• Analytic skills, critical thinking, and ability to clarify strategic and operational issues related to data and analytics
• Problem-solving skills to drive issues to resolution
• Proven leadership ability and strong client relationship experience
• Stellar communication and presentation skills
• Ability to train and coach colleagues in business writing, presenting, conducting analysis, and project management
• Comfortable working in ambiguous situations
• A university degree and 5–7 years of data and analytics experience in advertising, management consulting, marketing, or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required
• Ability to work in the office a minimum of three days a week unless additional in-office days are directed

Demonstrates expertise in marketing analytics and data-driven advertising, with a strong focus on audience-based marketing, strategic insight generation, and effective communication. Proven ability to lead teams, mentor colleagues, and manage cross-functional projects while delivering actionable insights and optimizing media plans.

• Marketing Analytics
• Audience-Based Marketing
• Data-Driven Advertising
• Leadership and Mentoring
• Client Relationship Management

• Data Analysis
• Budgeting
• Revenue Forecasting
• ROI Development
• Measurement Plan Development
• Consumer Segmentation
• Media Campaign Planning
• Test Design
• Strategic Issue Clarification
• Process Improvement

• Critical Thinking
• Problem-Solving
• Communication Skills
• Presentation Skills
• Coaching and Training

• Integrated Marketing
• Consumer Insight Gathering
• Media Plan Optimization
• Cross-Functional Collaboration
• Advertising