Senior Creative Design Manager

At H&R Block, the Senior Creative Design Manager leads the creative vision, design strategy, and execution for high-performing creative assets that support customer acquisition, engagement, and conversion goals across brand, organic and paid channels. This role combines creative excellence with a performance mindset, creating customer-centered designs that drive measurable business outcomes while maintaining H&R Block’s brand standards.

At H&R Block, the Senior Creative Design Manager leads the creative vision, design strategy, and execution for high-performing creative assets that support customer acquisition, engagement, and conversion goals across brand, organic and paid channels. This role combines creative excellence with a performance mindset, creating customer-centered designs that drive measurable business outcomes while maintaining H&R Block’s brand standards.

Reporting to the Creative Director within Marketing, this leader partners closely with Marketing, CRM, Analytics, Customer Experience, Content Strategy, and Brand teams to develop data-informed creative solutions that deliver measurable business outcomes. The Senior Creative Design Manager balances brand stewardship with performance optimization, ensuring creative work is both strategically aligned and results-driven.

Day to day, you'll ...

• Lead the creative strategy, design vision, and execution across brand, organic and paid media marketing channels
• Manage and develop a team of designers through coaching, performance management, mentorship, and career development
• Partner with Performance Marketing and GTM leaders to create high-performing creative that supports acquisition, conversion, retention, and revenue goals
• Oversee the development of creative assets across paid social, display, video, search companion creative, email, and other digital marketing channels
• Establish and maintain creative standards, workflows, and best practices that improve quality, efficiency, and effectiveness
• Champion testing and optimization programs, leveraging customer insights, analytics, and performance data to continuously improve creative outcomes
• Collaborate with Content Strategy, Brand, Analytics, Customer Experience, and Marketing stakeholders to deliver integrated customer experiences
• Ensure creative assets align with brand guidelines while meeting channel-specific performance objectives and requirements
• Monitor industry trends, platform innovations, and emerging creative best practices to inform marketing strategies

• Bachelor's degree in Graphic Design, Marketing, Communications, Digital Media, or a related field
• 10+ years of experience in creative design, performance marketing creative, digital marketing, email design, or related disciplines
• 3+ years of people leadership experience, including managing and developing creative teams
• Demonstrated experience leading creative strategy and execution for paid media, performance marketing, and lifecycle marketing programs
• Strong understanding of paid social, display, digital advertising, email marketing, and customer journey best practices
• Experience leveraging analytics, testing results, and customer insights to optimize creative performance
• Proven ability to balance brand consistency with conversion-focused creative objectives
• Strong stakeholder management and cross-functional collaboration skills within a matrixed organization
• Exceptional communication, presentation, and creative storytelling abilities
• Proficiency with modern creative and design tools, including Adobe Creative Cloud, Figma, and related collaboration platforms
• Experience managing agency partners, external vendors, and creative production workflows preferred

At H&R Block,…