Vice President of Sales

A food distributor maintains unique relationships with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers - providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.

Responsible for the senior sales and marketing leadership, fiscal planning, setting strategy, and attaining targets. Also responsible for establishing sales territories and goals, sales, training, and market research.

This leader is a member of the senior leadership team, reports to the President, and is responsible for the management and direction of the Sales and Marketing Department staff, achieving performance metrics, managing expenses and revenue, and ensuring compliance with established safety standards and government regulations.

Analyzes market potential and develops and implements plans to achieve maximum market penetration.

Monitors competitive activity and provides feedback to leadership.

Has a thorough understanding of and fully leverages NLP and Market Watch programs to maximize the company's effectiveness and to add case growth.

Sets strategy based on customer business drivers to increase market share for products and services.

Oversees and directs annual Food Shows, General Sales Meetings, and DSM Meetings, etc.

Develops and fosters trusting relationships with customers.

Directly manages major and critical developing customer accounts.

Accountable for building and leading the strategy for training and development of the sales staff (including Regional Managers, District Sales Managers, and Area Managers).

Leads and directs all aspects of sales and marketing performance, adjusting activities to meet or exceed financial targets.

Attains targeted profit margins as determined by business goals; increases sales growth while maintaining acceptable gross margins.

Collaborates and leads sales leadership in presenting major proposals to key customers.

Provides expertise and assistance in the solicitation of new or prospective business by participating in meetings and other activities to help build customer relations.

Performs other related duties as assigned.

Required Experience:

10 Years+ in a sales leadership position in the food service distribution industry

Masters/MBA

Preferred Experience:

10 years + of prior experience managing a complex salesforce that spans a large demographic area