Sr. Manager, GTM Strategy - Retail

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, Lift Master and Chamberlain , are found in 51+ million homes, and 14 million+ people rely on the myQ app daily.

As part of Chamberlain Group’s Revenue organization, this role leads the development and execution of strategic, data-driven go-to-market (GTM) initiatives that advance business development goals, strengthen partner engagement, and deliver profitable revenue growth. The successful candidate will leverage analytical and market insights to build frameworks and execute scalable channel strategies that accelerate new product adoption, influence customer behaviors, and unlock sustainable revenue growth.

This role will be focused on supporting the Retail Channel.

Requires 7+ years in Business Development, Product Management, Marketing and/or Sales with a focus on channel strategy, operations, or go-to-market planning and a minimum of a Bachelor's Degree in Business, Marketing, Finance, Analytics or related field.

Job Responsibilities:

Design and execute GTM channel strategies for assigned business unit that achieve business objectives and drive execution in sell-in, sell-through and result in increased market share within the Channel and with customers/partners.

Lead analysis and deployment of strategic initiatives, including creating briefs, determining optimal audience segmentation, and driving execution across teams. Measure and communicate their effectiveness against business goals and drive improvements based on insights

Oversee development of value propositions and selling stories for new products that clearly articulates the business value to our partners

Manage customer/partner segmentation to group customers based on insights, ensuring targeted and effective strategies that align with channel capabilities

Synthesize the cross-functional GTM planning for new and existing products, ensuring commercialization alignment across teams to optimize revenue and margin performance

Drive business strategy by analyzing performance, communicating insights, and providing recommendations to senior and executive leadership for channel initiatives across customer/partner segments and programs to accelerate achievement of revenue goals.

Document customer growth strategies and initiatives, such as targeting new segments or managing product launches, to guide cross-functional planning efforts

Manage Channel P&L and collaborate with cross functional partners including supply chain, product and sales operations to create and manage a budget and sales forecast by segment/customer

Analyze competitor behavior to identify opportunities for continual improvement and optimize GTM strategies

Build strong relationships with customers/channel partners to gain deep understanding of channel needs and how our business priorities align with their growth objectives

Measure and communicate effectiveness of programs and initiatives against business goals and drive improvements based on insights

Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.

Protect Chamberlain Group’s reputation by keeping information confidential.

Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.

Contribute to the team effort by accomplishing related results and participating on projects as needed.

Job Requirements:

Bachelors degree in business, marketing, or related field7+ years in Sales and/or Marketing; 5+ years with a focus on Retail Channel strategy and planning

Data visualization experience with Power BI, Tableau, or SAP Analytics Cloud Strong financial acumen; demonstrated ability to lead change

Demonstrated bias to action, taking initiative to solve business problems proactively and create new best practices where the business demands

Demonstrated ability for fast paced data-driven decision making with…