Regional Admissions Lead

Overview

Regional Admissions Lead (RAL). This is a Hybrid position, with frequent travel to schools across the Illinois region (minimum travel is 1x/month).

Your work is to be a strategic and hands-on leadership partner supporting schools across the admissions, marketing, and parent experience domains. You help create conditions for schools to thrive by strengthening enrollment health, deepening community connection, and ensuring families feel welcomed, known, cared for, and connected throughout their experience with the school. You will embed hospitality into the culture and daily practices so every interaction reflects warmth, professionalism, responsiveness, and trust.

Admissions is about building relationships, connection, and belief in the school community.

You will partner with school leaders to strengthen the full family journey from first impression through long-term community belonging. Through coaching, modeling, strategic thought partnership, and hands-on support, you will drive admissions outcomes, improve brand awareness, and deepen our schools  reach and impact. You will collaborate with central domain teams (e.g., School Operations and Marketing) to support ongoing development work such as improving admissions resources and onboarding/training processes.

Support will vary by school stage, with earlier-stage schools needing more hands-on execution and established schools benefiting from coaching toward independence and stronger community presence. The goal is to enable school leaders to own strategy and execution within admissions, marketing, and parent experience at the school level, in coordination with the regional team.

This role is rewarding and demanding. You should balance strategy with execution, support with accountability, and data-informed decision-making with hospitality and relationship-building while remaining connected to campus realities.

Depending on region needs, the RAL may report to the Regional Manager (RM) or Assistant Regional Manager (ARM). The RAL is responsible for driving strong execution and outcomes within the admissions, marketing, and parent experience domains in close partnership with their direct manager.

Admissions Leadership & Enrollment Growth

• Drive strong admissions outcomes across the region by partnering with school leaders on enrollment strategy, tour quality and conversion, and active management of the admissions pipeline. In some cases, this role may directly own lead outreach, model high quality tours, and support tour follow-up with families depending on the school s capabilities and growth.
• Conduct regular school visits to assess admissions health, parent experience, and community engagement, while strengthening relationships with school teams.
• Support schools in developing scalable and sustainable admissions and community engagement practices that improve long-term effectiveness and independence.
• Analyze enrollment, engagement, and community data to identify trends, develop strategic hypotheses, and drive action-oriented solutions. This role serves as the primary point of accountability for admissions and marketing performance data within the region, with direct access to reporting and analytics previously routed through central support.

Parent Experience & Community Building

• Help schools translate community visibility into healthy enrollment growth. Strengthen school leaders  ability to execute local outreach, business partnerships, social media presence, and events to build broader understanding of our pedagogy and brand locally.
• Coach and support school leaders in delivering warm, hospitality-driven family experiences from first inquiry through long-term enrollment and community belonging.
• Strengthen school leaders  parent communication, onboarding, family engagement, and Montessori understanding to build trust and long-term loyalty.

Coaching, School Partnership, and Leadership Development

• Roles vary by school stage. In earlier-stage schools, this role may provide more hands-on partnership, sometimes working directly with leaders or supporting execution while leaders build skills. As schools mature, the role shifts toward strategic thought partnership, coaching, and accountability to increase ownership and sustainability.
• Partner with school leaders through regular visits, modeling, accountability, and strategic thought partnership to strengthen execution, judgment, prioritization, and leadership capacity in admissions, marketing, and parent experience.
• Provide clear written communication and follow-up, including visit recaps, action plans, accountability tracking, and community updates.
• Serve as a hands-on support partner during urgent, sensitive, or high-impact family or admissions situations.
• Onboard and develop new leaders related to admissions, while building strong cross-team relationships to ensure timely, coordinated, and effective partnership.

Regional Partnership & Culture

• Be a visible,…