Demand Generation Lead

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, Lift Master® and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily.

Essential Duties and Responsibilities (in descending order of percentage of time required)
• Design, execute, and optimize integrated demand generation campaigns across Linked In, Google, retargeting, email nurture, webinars, and ABM programs, trade channel and distributor partner activation, direct outreach sequencing to operational and facilities buyers, and event/field-based pipeline programs targeting logistics and industrial verticals to generate qualified pipeline for myQ Enterprise
• Own campaign build and execution within Hub Spot, including audience segmentation, lead scoring configuration, workflow automation, nurture sequences, and full-funnel reporting to support MQL-to pipeline conversion
• Develop and execute ABM programs end-to-end, including target account selection, multi-channel campaign orchestration, buying committee engagement, and account-level pipeline reporting in Salesforce
• Partner with Sales to activate intent- and signal-based outreach plays, establish shared pipeline review cadences, and ensure seamless MQL handoff and lead routing through Salesforce
• Build and maintain campaign performance dashboards and reporting cadences that provide real-time visibility into pipeline contribution, MQL volume, cost per opportunity, funnel conversion rates, and marketing-sourced and influenced pipeline
• Run continuous A/B testing and experimentation programs across messaging, offers, audiences, landing experiences, nurture paths, and campaign sequencing to improve funnel performance and pipeline velocity
• Develop and maintain pipeline acceleration programs, including re-engagement, late-stage nurture, and sales-assist content, designed to improve conversion rates and shorten sales cycle length
• Translate technical and operational concepts into compelling business value for enterprise buyers across logistics, warehousing, manufacturing, facilities management, and distribution operations
• Build and maintain buyer intelligence and account mapping capabilities, identifying the right entry point within each target account before Sales engages, including stakeholder mapping, org-level intent signal interpretation, and early-stage relationship context that shortens time-to-conversation in long-cycle deals
• Build and maintain sales enablement and GTM materials in partnership with Product Marketing on customer stories, competitive battle cards, ROI narratives, industry-specific messaging frameworks, executive presentations, and thought leadership content
• Develop and own key cross-functional marketing deliverables including messaging frameworks for operational and industrial buyers, creative briefs for agency partners, and campaign briefs that translate product and field insights into executable marketing programs
• Partner with Product Marketing and leadership to support product launches, market expansion initiatives, and vertical campaigns targeting logistics and distribution operations buyers
• Manage marketing technology stack hygiene and data integrity within Hub Spot and Salesforce, including lead routing rules, campaign attribution, list management, and CRM data quality in collaboration with Revenue Operations
• Use data to make decisions quickly, shut down underperforming programs, and scale what works across channels and audience segments
• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
• Protect Chamberlain Group’s reputation by keeping information confidential.
• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.
• Contribute to the team effort by accomplishing related results and participating on…