More jobs:
Lead, CDP & Audience Operations
Job in
Oak Brook, DuPage County, Illinois, 60523, USA
Listed on 2026-06-02
Listing for:
Chamberlain Group
Contract
position Listed on 2026-06-02
Job specializations:
-
IT/Tech
Data Analyst, Digital Marketing -
Marketing / Advertising / PR
Digital Marketing
Job Description & How to Apply Below
Job Summary
Help shape how customer data powers marketing mberlain Group is looking for a hands-on leader to own and evolve our Customer Data Platform (CDP) operations-from data ingestion and audience logic to activation across marketing and lifecycle channels. In this role, you'll partner across Marketing, IT, and analytics to turn customer data into scalable audience strategies, personalized activation, and measurable business impact.
You'll serve as the primary power user of the CDP, define requirements for new use cases, and help ensure our data and activation workflows are reliable, efficient, and built to support growth.
Essential Duties and Responsibilities
- Serve as the primary business owner and power user for Chamberlain Group's Customer Data Platform (CDP).
- Manage end-to-end data workflows including ingestion, integration, event requirements, attributes, segmentation, and activation.
- Translate business and marketing needs into CDP-ready requirements for events, attributes, and activation logic.
- Partner with Marketing, IT, and analytics teams to prioritize enhancements, resolve issues, and scale CDP use cases.
- Develop, operationalize, and optimize marketing audiences to support lifecycle engagement, personalization, and performance goals.
- Drive governance and best practices across CDP processes, ensuring audience quality, consistency, and activation reliability.
- Monitor CDP performance metrics and identify opportunities to improve segmentation accuracy, activation speed, and data health.
- Lead backlog prioritization, sprint grooming, and cross-functional planning to support marketing strategy and program execution.
- Stay current on CDP, martech, and marketing data trends and recommend enhancements to strengthen capabilities.
- Bachelor's Degree in Marketing, Digital Technology, Business, or related field.
- 5+ years of hands-on experience working with a Customer Data Platform (CDP).
- 1+ years experience leading CDP-related projects, enhancements, or cross-functional initiatives.
- 8+ years of experience in marketing technology, customer data, marketing operations, or digital marketing.
- Experience with Agile methodology in a product owner or business analyst capacity.
- Experience working in a matrixed environment within a large or global organization.
- Proven ability to turn business needs into data and activation requirements.
- Strong skills in Microsoft Office (Word, PowerPoint, Excel, Outlook).
- Ability to build trusted relationships across marketing, IT, analytics, and external vendors.
- Strong communication skills with the ability to articulate priorities, rationale, and requirements to technical and non-technical audiences.
- Ability to manage multiple technical projects simultaneously in a fast-paced environment.
- Executive presence and ability to present ideas and recommendations to senior leaders.
- Strong problem-solving skills and comfort navigating ambiguity.
- Working knowledge of SQL.
- Experience with Tealium (Tag Manager or CDP).
- Experience with Workfront or similar project management tools.
- Experience supporting lifecycle marketing, CRM, personalization, or audience-based activation.
Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We're proud to be an Equal Opportunity Employer, and you'll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We're committed to fostering an environment where people of all lived experiences feel welcome.
Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence
NOTE:
Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.
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