Senior Director, Marketing

A Leadership Role for a Builder and Culture‑Shaper

The Senior Director of Marketing is more than a strategist — they are a catalyst. In this role, you will help build a marketing organization defined by energy, genuine curiosity, collaboration, and a deep passion for improving healthcare quality. You will play a central role in shaping both our brand and our culture, helping create a team and environment powered by enthusiasm, shared purpose, and the belief that our work truly matters.

We are looking for someone who brings optimism
, intellectual curiosity
, and excitement about possibility
. Someone who thrives in a mission‑driven environment, elevates others through collaboration, and inspires through both vision and action. This is a visible leadership position where the way you lead matters as much as what you deliver.

Reporting to the Chief Marketing & Communication Officer, you will serve as a strategic advisor to the Executive Team while partnering with colleagues across the organization — and external creative and media partners — to drive bold brand impact, meaningful growth, and a culture of shared purpose.

• Lead with enthusiasm, initiative, and optimism — modeling the culture of creativity, curiosity, and mission‑driven passion we are building.
• Set clear goals and KPIs, partnering with business and client groups to create measurement plans that fuel learning and continuous improvement.
• Deliver insightful performance analysis, A/B testing, ROI reporting, and data‑backed recommendations that help the organization move forward with confidence.
• Monitor campaign effectiveness, track budgets, and provide accurate forecasts while maintaining a solutions‑oriented, collaborative approach.
• Lead product launches and marketing plans with clarity, creative thinking, and disciplined execution.

• Oversee marketing strategy and execution for major enterprise growth initiatives, embracing ambitious targets with agility, imagination, and a growth mindset.
• Build a multi‑channel, performance‑driven marketing approach that elevates brand health and expands reach, rooted in curiosity and continuous learning.
• Use data and analytics to uncover audience insights, drivers of choice, and opportunities for deeper engagement — translating those insights in an inspiring, accessible way.
• Collaborate across departments to align marketing with enterprise priorities and drive measurable outcomes.

• Lead, mentor, and develop a Marketing team that thrives on collaboration, optimism, inclusion, and shared purpose.
• Foster a culture where curiosity is encouraged, ideas are welcomed, and people feel energized by the mission and their ability to impact it.
• Model a client‑focused, service‑oriented mindset grounded in accountability, creativity, and results.
• Ability to develop and communicate plans, strategies, and performance metrics with transparency and clarity.
• Build and sustain a high‑performing team culture where individuals feel supported, inspired, and excited to explore new possibilities.

• Apply strategic insight and creativity to build integrated campaigns that reflect our values and elevate awareness, trust, and engagement.
• Bring an explorer’s mindset — testing new channels, formats, and marketing technologies to expand reach, efficiency, and impact.
• Leverage marketing automation, CRM, SEO/SEM, and emerging AI tools to strengthen performance and deepen audience connection.
• Champion a culture of innovation and intelligent risk‑taking, encouraging new ideas that help the organization evolve and grow.

• Master’s degree in Marketing, Communications, or Business Strategy preferred

• Minimum of 10 years of professional experience, including at least 7 years of progressive responsibility in brand management, marketing strategy, or communications leadership.
• Demonstrated success developing and executing large‑scale, integrated marketing campaigns with measurable business results.
• Healthcare marketing experience is a plus, but a passion for mission‑driven work is essential.
• Proven experience managing and developing teams and external agencies.
• Expertise in marketing analytics, data‑driven decision making, and marketing technology platforms.
• Exceptional communication, strategic thinking, and collaborative leadership skills.
• A leadership style defined by enthusiasm, curiosity, optimism, empathy, and a belief in the power of shared purpose.