Director of Marketing - Senior Vice President

Job Details

Position: Senior Vice President / Marketing Director

Location: Darien Branch – Darien, IL 60561

Position Type: Full Time

Salary Range (per year): $ – $

Reports to: EVP / Chief Deposit Officer

The Marketing Director is responsible for executing comprehensive, integrated strategies that profitably acquire, retain, and expand relationships across all lines of business and across all channels. This individual understands the complex digital landscape, delivers holistic solutions, and combines expertise in technology, marketing, and sales to deliver a superior client experience.

• Oversee development and implementation of all digital banking and marketing programs.
• Conceptualize and lead all demand generation efforts to drive deposit and loan growth across all lines of business while monitoring the sales funnel and optimizing all stages of it.
• Monitor brand strategy initiatives to ensure consistent messaging, visual identity, and customer experience across all marketing campaigns.
• Manage brand standards to ensure consistency across digital print, advertising, social media, and branch communications.
• Communicate across a broad and varied spectrum of audiences and align all initiatives to desired growth and sales outcomes.
• Develop and implement comprehensive strategies that strengthen the bank’s identity, build brand equity, and optimize its position in the market.
• Establish a clear set of KPIs and build alignment and rigor around the measurement and evaluation of the effectiveness of initiatives with the goal of continuous improvement, while socializing a “test and learn” philosophy.
• Perform market research and serve in a cross‑functional capacity to identify and present product management opportunities.
• Partner with internal business units to determine needs and translate those needs into actionable strategies and focused solutions.
• Direct activities of Marketing colleagues while coaching and developing them.
• Manage third‑party relationships as necessary.
• Maintain an understanding of current and emerging trends in marketing.
• Ensure compliance with applicable bank policies, laws, and regulations.

• Direct reports include Marketing colleagues.
• Manage appropriate third‑parties, vendors, and partners.

• Demonstrated knowledge of client acquisition, retention, and growth strategies within the banking industry across all lines of business.
• Deep hands‑on understanding of the sales funnel and optimizing it accordingly.
• High level of comfort supporting, collaborating, and presenting to executive leadership and demonstrated ability to build strong working relationships across an organization.
• High levels of proficiency with digital banking platforms and marketing technology stacks.
• Ability to operate in a fast‑paced environment and adapt to changing priorities while remaining motivated and focused on the end game.
• Capacity to think through both the big picture and the tactics necessary to achieve desired outcome(s).
• Ability to coach/mentor colleagues to instill a culture of collaboration, mutual respect, and accountability.
• Excellent analytical and problem‑solving skills.
• Excellent presentation and managerial skills.
• Excellent verbal and written communication skills.

Republic Bank of Chicago is fully committed to fostering a workplace culture where all individuals feel valued, respected, and empowered to thrive—because our most important asset is, and always will be, our people.

• A competitive salary range is estimated at $150,000 – $200,000 per year for this position.
• Generous Paid Time Off to help you rest, recharge, and have a productive work/life balance.
• Health, dental, and vision insurance with tax‑advantaged FSA and HSA account options.
• Retirement benefits including 401(k) plan with generous discretionary matching contributions.
• Tuition reimbursement program for continuing education and professional development.
• Parental Leave for both primary and secondary caregivers.
• Childcare assistance program.
• Short‑term and long‑term disability coverage.
• Basic Life and AD&D insurance with elective additional coverage for you, your spouse, or…