Director, Messaging Management & Orchestration

Major Responsibilities:

• Responsible for the CRM campaign development, targeting, brand integrity, design, copy, and call-to-action integration, data, execution, testing and tracking.
• Leads the creation and execution of long-term messaging automation road map based on business requirements, consumer insights and business outcomes
• Leads platform optimization strategy for messaging outreach performance including send, open and response performance, channel activation and outcomes
• Establishes strategies for a test-and-learn and champion-challenger methodology to continually improve effectiveness of messaging capabilities
• Oversee the strategy, implementation, and optimization of Salesforce Marketing Cloud for email and SMS campaigns
• Directs, creates and manages campaigns and programs with measurable marketing strategies to improve engagement over the patient's lifetime cycle or journey experience.
• Develops strategies that facilitate customer acquisition, conversion, cross-selling and retention through multiple consumer contact channels, while capitalizing on our consumer website, web forms and customer portals

• Leads the analysis of key performance indicators to continually optimize marketing tactics, evaluating components of each campaign, including lists, offers, messaging, open rates, click through rates and conversions.
• Ensures that all campaigns and programs are launched on time, on budget, and delivered with outstanding quality and accuracy
• Ensure system integration across all messaging platforms and alignment with existing marketing technology stack; evaluates, select, and implement new messaging technologies and platforms to enhance efficiency and customer experience
• Collaborates with brand, marketing, technology and IT to ensure strong cross-functional engagement and performance, including platform integration and enhancements

• Lead and mentor a high-performing team that uncovers opportunities and designs solutions for the customer's data solutions, fostering collaboration, accountability, and innovation within the team.
• Enable teams to operate effectively by removing barriers and facilitating decision‑making
• Foster a collaborative, performance‑driven work environment, setting clear goals, providing feedback, and supporting ongoing development.

None Required.

Bachelor’s degree in business, marketing, communications, social sciences, or a related field.

• 8+ years required, 5+ years preferred experience in brand development, marketing, brand strategy, brand consulting, or strategic planning.
• 5+ years of experience managing others required.
• Has demonstrated knowledge and experience with marketing operations planning and execution.

• Enterprise level understanding of marketing technology ecosystems (e.g., CRM, CDP, CMP, marketing automation, digital engagement platforms)
• Strong technical acumen with the ability to translate business needs into scalable systems, standards, and frameworks
• Experience operating in regulated environments with an understanding of privacy, consent, and governance principles
• Proven ability to lead through influence and collaborate across IT, Security, Privacy, and business stakeholders
• Strategic thinking with the ability to balance innovation, risk, scalability, and operational readiness
• Strong analytical and problem‑solving skills to assess tradeoffs and guide informed decision‑making
• Excellent verbal and written communication skills, including the ability to communicate complex concepts to executive and non‑technical audiences
• Highly collaborative, adaptable, and comfortable operating in complex, matrixed organizations

DISCLAIMER

All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.