Director, Messaging Management & Orchestration

Major Responsibilities

• Responsible for the CRM campaign development, targeting, brand integrity, design, copy, and call-to-action integration, data, execution, testing and tracking.
• Leads the creation and execution of long-term messaging automation road map based on business requirements, consumer insights and business outcomes
• Leads platform optimization strategy for messaging outreach performance including send, open and response performance, channel activation and outcomes
• Establishes strategies for a test-and-learn and champion-challenger methodology to continually improve effectiveness of messaging capabilities
• Oversee the strategy, implementation, and optimization of Salesforce Marketing Cloud for email and SMS campaigns
• Directs, creates and manages campaigns and programs with measurable marketing strategies to improve engagement over the patient's lifetime cycle or journey experience.
• Develops strategies that facilitate customer acquisition, conversion, cross-selling and retention through multiple consumer contact channels, while capitalizing on our consumer website, web forms and customer portals

• Responsible for the CRM campaign development, targeting, brand integrity, design, copy, and call-to-action integration, data, execution, testing and tracking.
• Leads the creation and execution of long-term messaging automation road map based on business requirements, consumer insights and business outcomes
• Leads platform optimization strategy for messaging outreach performance including send, open and response performance, channel activation and outcomes
• Establishes strategies for a test-and-learn and champion-challenger methodology to continually improve effectiveness of messaging capabilities
• Oversee the strategy, implementation, and optimization of Salesforce Marketing Cloud for email and SMS campaigns
• Directs, creates and manages campaigns and programs with measurable marketing strategies to improve engagement over the patient's lifetime cycle or journey experience.
• Develops strategies that facilitate customer acquisition, conversion, cross-selling and retention through multiple consumer contact channels, while capitalizing on our consumer website, web forms and customer portals

• Leads the analysis of key performance indicators to continually optimize marketing tactics, evaluating components of each campaign, including lists, offers, messaging, open rates, click through rates and conversions.
• Ensures that all campaigns and programs are launched on time, on budget, and delivered with outstanding quality and accuracy
• Ensure system integration across all messaging platforms and alignment with existing marketing technology stack; evaluates, select, and implement new messaging technologies and platforms to enhance efficiency and customer experience
• Collaborates with brand, marketing, technology and IT to ensure strong cross-functional engagement and performance, including platform integration and enhancements

• Lead and mentor a high-performing team that uncovers opportunities and designs solutions for the customer's data solutions, fostering collaboration, accountability, and innovation within the team.
• Enable teams to operate effectively by removing barriers and facilitating decision-making
• Foster a collaborative, performance-driven work environment, setting clear goals, providing feedback, and supporting ongoing development.

None Required.

Bachelor's degree in business, marketing, communications, social sciences, or a related field.

• 8+ years required, 5+ years preferred experience in brand development, marketing, brand strategy, brand consulting, or strategic planning.
• 5+ years of experience managing others required.
• Has demonstrated knowledge and experience with marketing operations planning and execution

• Enterprise level understanding of marketing technology ecosystems (e.g., CRM, CDP, CMP, marketing automation, digital engagement platforms)
• Strong technical acumen with the ability to translate business needs into…