North America Case IH Brand Communication Manager

North America Case IH Brand Communication Manager Sales and Marketing

Job Description North America Case IH Brand Communication Manager

Requisition

Job Location:

Oak Brook
- Illinois
- United States, Racine
- Wisconsin
- United States Category:
Sales and Marketing Job Type: Full Time Working Mode:
Hybrid

We serve and advance the people who feed and build a growning world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you are in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

The North America Case IH Brand Communications Manager translates global brand vision into impactful regional strategies and campaigns, ensuring Case IH resonates across diverse markets. This role shapes how the brand is perceived in NA, driving integrated storytelling across PR, social, product launches, and events. Acting as the regional architect, the manager ensures brand consistency, cultural relevance, and measurable impact, while feeding insights and best practices back into the global plan.

The position combines strategic leadership with hands-on execution, empowering markets, optimizing resources, and elevating brand health across the region.

• Translate global brand communications strategy into a regional roadmap with clear priorities, KPIs, and governance.
• Own budget and the regional editorial plans
• Ensure consistency of brand identity and messages across the region, in line with global guidelines
• Coordinate main communication functions:
  Public Relations, Social Media presence, Product launches and Go-To-Market materials, presence at Fairs & Events, merchandising, translations & adaptations, in line with the regional marketing & commercial objectives.
• Alignment with regional support functions: after-sales, AG PT, and Capital
• Partner with the Global Lead to influence global planning with NA insights and market intelligence.
• Map market requirements and best practices
• Articulate a plan to support market-specific needs and drive efficiencies and synergies locally
• Drive multi-channel campaigns (paid, owned, earned, shared) that amplify global initiatives and reflect regional nuances.
• Oversee product launch communications, ensuring sequencing aligns with global calendars and regional commercial objectives.
• Champion creative excellence, collaborating with studios and agencies to deliver breakthrough content.
• Coach and train the market's communication specialists to ensure Brand Objectives are achieved locally (media relations, local campaigns, adaptations, fairs & events, spot initiatives)
• Coach and train the market's communication specialists to ensure optimum lead time of global/regional go-to-market activities.
• Ensure all markets respect the brand guidelines and DOA
• Drive speed-to-market for news and campaigns
• Champion a continuous improvement culture
• Ensures consistency of image and brand narrative across regional functions and markets
• Works closely with brand intelligence to adapt and refine the communications regional strategy
• Assess performance and track progress across the region and markets
• Recommend corrective actions where applicable
• Define and track regional KPIs

• Bachelor’s degree in Marketing,…