Sr. Marketing Specialist - Stores

The Sr. Marketing Specialist – New Stores engages with new store owners (New Investors, branching out, conversions and change of ownerships) to successfully on-board 300+ stores educating them on national and local Ace marketing programs, costs and execution along with owning the Grand Opening/Grand Re-Opening process for these new stores.

Working cross-functionally with Retail Operations, District Managers, Retail Business Managers, Market Development Managers, Promotions, RSC’s, vendors and all other key business partners to effectively and efficiently onboard New Stores to Ace Marketing and plan their Grand Opening strategy and event is a critical component of this position.

What You'll Do:

• Planning and executing new store marketing timelines, activities, events and execution of onboarding all marketing programs for 300+ new stores per year. Collaborating with vendors, cross-functional corporate teams (Merchandising, marketing, inventory, creative services, etc.) to ensure all marketing programs are properly and timely activated (BOPIS, BODFS, online, Ace Rewards, promotions, Etc.).
• Coordinating and planning Grand Opening events for all new stores Including creative development, offer creation, securing inventory, deploying creative (Print and digital) on behalf of the retailer.
• Execute 18-month marketing roadmap for all new stores to include National and Local Marketing strategies to help drive store awareness and build consumer confidence and loyalty for all new stores.
• Work cross-functionally with the Retail Operations field staff including DMs and the Retail Business Coaches as well as the Consumer Marketing field staff on all new store projects for each stores onboarding, first-year marketing plan and Grand Opening event.
• Conduct Store webinars to onboard and train multiple new stores at one time and/or individually. Training and educating all new retailers on all Consumer Marketing programs (Sign Kit, ecomm, Ace Rewards, Digital/Local Lift Max, Marketing Muscle, Local Email, SOCi, etc.)
• Update all New Store training, education and onboarding materials throughout the year to contain the most up-to-date information. Take ownership of all New Owners Institute trainings each year, this includes conducting the training and preparing all training materials and presentations specific to each training.
• Attend 2 conventions per year which includes travel within the United States talking to new investors, educating on all Ace marketing programs and planning Grand Openings/Events.
• Attend at least 5 Ace Grand Openings/Grand Re-openings per year and 2-4 competitive Grand Openings per year – What’s working/Not, how to be more impactful for Ace Retailers and ensuring everything runs smooth for the new store owners.
• Execute event plans for 100+ Elevate store projects – Special offers, creative, demo ideas, etc. for stores completing store projects.

Required Skills:

• 3 years’ experience
• BA Degree in Marketing, or a Business-Related Field
• Project and detail driven with a sense of urgency
• Excellent written and verbal communications skills, with ability to interact and influence all organizational levels
• Excellent teamwork skills with proven ability to influence cross-functional teams without formal authority
• Ability to multi-task and work in a fast-paced environment
• Ability to develop strategically sound, well thought through programs that demonstrate the benefits to all new retailers and field staff
• Merchandising, Marketing and/or Analytics experience
• Strategic thinker that questions the status quo
• Passion and energy to build relationships and programs
• Ability to travel to Grand Openings
• Ability to travel to 2 Ace conventions per year

WORK AUTHORIZATION: This position is not eligible for employment visa sponsorship now or in the future.

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Compensation Details:

$76300 - $95550 per year

Why should you join our team?

We live our values - W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). Gratitude. Humility. Love. You don’t often see values like these in most corporate statements, but Ace is different. These things are important to us. They represent our commitment to the company, our…