Sr. Director, Food Service Sales

Position Overview

The Sr. Sales Director – Food Service is responsible for driving revenue growth, expanding market share, and leading a high‑performing sales team across North America markets. This role oversees strategic account management, distributor relationships, and sales execution while operating within a matrix organization. The position carries full accountability for achieving national sales targets and developing long‑term growth strategies within the food service sector.

• Develop and execute national sales strategies across food service channels, including broadline distribution, QSR, and hospitality.
• Drive revenue growth and market share expansion across North America markets.
• Identify new business opportunities and expand the client base within the food service sector.

• Achieve and exceed national and regional sales targets.
• Establish sales forecasts, budgets, and P&L objectives.
• Monitor and report on key performance indicators (KPIs) including revenue, margin, and ROI.

• Lead, coach, and develop a high‑performing sales team.
• Manage brokers, distributors, and regional sales leaders.

• Build and maintain strategic relationships with major distributors and key accounts.
• Negotiate contracts, pricing, and promotional agreements.

• Oversee and develop detailed reporting processes.
• Ensure adherence to policies and compliance standards.

• Align stakeholders across a matrix organization.
• Support national sales planning and execution.