Sr Manager, Go-To-Market Strategy - Multifamily Channel

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, Lift Master and Chamberlain , are found in 51+ million homes, and 14 million+ people rely on the myQ app daily.

This role is within Chamberlain Group's Revenue group and leads the Multifamily channel go-to-market strategy. This role is responsible for developing, executing, measuring, and adapting the Multifamily channel strategy to scale partner revenue, increase share of wallet, and unlock profitable growth across the Multifamily professional channels. This role serves as a critical connector between Product, Sales, Marketing, and Operations, ensuring that go-to-market strategies are aligned with channel needs, competitive and market dynamics, and overall business objectives.

This role establishes operational objectives, budgets, and performance requirements for the Multifamily go-to-market team, and leads and develops the team responsible for executing channel initiatives that accelerate acquisition, engagement, and monetization within the Multifamily professional channels. Requires 10+ years of experience in go-to-market strategy, channel operations, product marketing, or related roles, with a proven track record of driving growth in B2B or B2B2C environments, including experience in the multifamily, proptech, SaaS, or connected home ecosystems.

Requires demonstrated experience leading and developing a team and a Bachelor's Degree in Business, Marketing, or a related field.

Essential Duties and Responsibilities Define and own the Multifamily channel go-to-market strategy, including target segments, value propositions, and route-to-market model; adapt the strategy as performance and market conditions shift

Own the joint business planning process for the Multifamily channel across dealers, distributors, and strategic partners; set growth, profitability, and share targets and secure leadership alignment

Own Multifamily segmentation and partner strategy decisions, including dealer tiers, distributor models, and strategic partner selection; approve differentiated value propositions, selling stories, and partner economics by segment

Prioritize the Multifamily go-to-market initiative portfolio and make the tradeoff decisions on sequencing, funding, and scope; set Multifamily pricing, rebate, and program structures and approve the supporting business cases

Establish operational objectives, budgets, and performance requirements for the Multifamily go-to market team; own the governance cadence for channel initiatives, including stage gates, decision rights, and escalation

Direct Multifamily channel persona and enablement strategy, approving the sales tools, technical content, training, and collateral required to accelerate partner adoption at each stage of the buying and installation journey

Own the Multifamily channel opportunity and risk view across existing offers, new offer launches, and partner expansion; decide which items receive mitigation or growth investment

Set the definition of Multifamily channel success, including the metric set and targets; deliver channel strategy, performance, and investment reviews to senior leadership and act on performance insights to redirect programs and investment

Approve Multifamily inputs to the forecasting and demand planning process, including the promotional calendar and partner funding, to optimize consensus volume forecasts

Build and own executive-level relationships with key Multifamily partners and lead commercial negotiations on program terms; represent Chamberlain Group externally with partners, trade associations, and industry stakeholders

Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams

Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams

Protect Chamberlain Group’s reputation by keeping information confidential

Maintain professional and technical knowledge by attending educational workshops,…