About

A family-owned and operated business since 1942, Colder's prides itself on offering value, selection, and service. Serving Southeastern Wisconsin with four showrooms with quality name-brand furniture, mattresses, appliances, and home décor, you are sure to find just what you're looking for.

Colder's was founded in 1942 by Henry Felker as the Henry Cooler Company. It wasn't until an advertisement misspelled the name to Henry's Colder Company that the future namesake was created. Initially, Colder's was a refrigeration service company. In 1946, Harry Felker joined the company, and Colder's branched out into refrigerator and freezer sales.

Over the years, Colder's expanded its product offerings and specialized in developing relationships with vendor partners. The first retail store was located at 18th Street and Fond du Lac Avenue. In the 1950s, Colder's added clothes washers, dryers, and ovens to its appliance selection. Two more locations were added in the late 1950s – one at 52nd and Fond du Lac, and the second at 27th Street and Oklahoma Avenue.

We offer a large selection of custom furniture from a variety of brands. Customize your furniture to match the look you want for your home. Our Lifetime Delivery Program provides you with the opportunity to get delivery for life for one low price. You will also get curated benefits and exclusive offers.

We also offer a Doubleback program, where for every $1 you spend on a Scott Living mattress, you get $2 back to spend on furniture or another mattress of your choice. Our Peace of Mind Protection Plans offer 5-year furniture and appliance service contracts. Through our in-house furniture and appliance repair service, our professional team ensures that your purchase is protected above and beyond any manufacturer's warranty.

Colder's proudly partners with Foster Love, Habitat For Humanity, and City of Hope. We take pride in being a local, family-owned and operated business, providing great value and customer service in all four locations throughout the Milwaukee area.