Digital Marketing Specialist

Every pet is unique, and so is our approach  are revolutionizing advanced pet care through seamless navigation and support that benefits pets, pet owners, and veterinary professionals.

At Arista, we believe exceptional care starts with the people who provide it, and we are committed to providing a collaborative workplace where people feel valued, empowered, and inspired to grow.

At Arista, our Core Values are the foundation for how we think about our jobs and how we treat others – clients, their pets, our referring veterinary community, and one another.

We recruit and promote Arista Team Members with an intentional focus on inclusivity, preserving our strong culture, and recognizing individual abilities and accomplishments.

The Digital Marketing Specialist supports the Senior Digital Manager and the VP of Digital Marketing in our day-to-day digital operations. This role maintains and updates Affinity-affiliated websites; builds and optimizes Google Business Profiles and directory listings to strengthen clinic visibility across AI assistants and AI-driven search, publishes content and structured data, and manages the digital marketing ticket queue to resolve clinic requests, issues, and reporting needs.

The ideal candidate maintains a high degree of accuracy across a large multi-location portfolio, demonstrates consistent follow-through and ownership of assigned work, and is eager to build expertise in a rapidly evolving search landscape while constantly pushing the boundaries of digital marketing and helping us reach new heights in the veterinary industry.

• Carry out the AI searchability improvements set by the Senior Digital Manager and VP of Digital Marketing: publishing content structured to answer real pet owner questions, adding and correcting schema markup, cleaning up on-page details, and keeping service, provider, and hours information identical everywhere AI tools read it.
• Build out and maintain Google Business Profiles and directory listings for every location in our listing management system Yext so every clinic is complete, accurate , and easy for AI assistants and local search to surface.
• Work the digital marketing ticket system daily : intake, triage, and resolve clinic requests, issues, and reporting needs; keep requesters updated, elevate what needs the Senior Digital Manager, and close the loop so nothing sits.
• Execute website updates across Affinity’s affiliated sites , service and provider pages, hours, promotions, landing pages, and new clinic pages , ensuring each one is accurate , brand-consistent, and LLM search-readable .
• Support paid media execution across Yelp, Reddit, and Meta ads , and Google Ads building and editing campaigns, writing and loading ad copy and assets, checking budget pacing, and consistently managing campaign performance
• Partner with clinic teams to plan, source, and publish blog content that answers real pet owner questions, building the topical authority and credible source material that AI assistants and search engines draw from when recommending veterinary care.
• Distribute and schedule local content through our centralized platforms ( Yext , Semrush , Hub Spot) and confirm it is published correctly across all clinics.
• Monitor reviews and clinic content across Google, Yelp, and other platforms; route items that need a clinic response, help teams respond well, and flag patterns .
• Serve as a day-to-day point of contact for our outside vendors and platform partners, including Hub Spot, Meta, Google, and Yext , coordinating support requests and troubleshooting, staying current on new features and beta opportunities, and making sure our accounts, integrations, and data feeds are configured and working as…