Senior & Growth Marketer

Senior Performance & Growth Marketer

Location:

Chicago, IL (Hybrid – 3 days in office)

Salary Range: $100,000 – $135,000

Employment Type:

Full-Time

Joint Relief Institute (JRI) is seeking a Senior Performance & Growth Marketer to lead data-driven patient acquisition and engagement strategies across our multi-channel ecosystem. You’ll own the strategy and execution of paid media, digital, and traditional campaigns that drive new patient starts, optimize cost per acquisition (CPA), and strengthen conversion performance throughout the marketing funnel.

This is a strategic and hands-on role that blends analytical rigor with creative problem-solving. You’ll work closely with our call center, operations, and executive leadership to scale campaigns, improve funnel performance, and expand JRI’s footprint across clinics and markets.

• Develop and manage omnichannel growth strategies spanning Facebook, Google, TV, radio, print, direct mail, and out-of-home to drive qualified new patient leads.
• Build full-funnel campaign structures that connect awareness → booking → show → treatment start.
• Lead ongoing media planning, creative testing, and campaign optimization efforts to maximize efficiency and results.
• Identify, test, and scale new channels, technologies, and partnerships that improve reach and conversion performance.

• Monitor and analyze campaign performance across channels using Google Analytics, Looker, and Big Query dashboards.
• Conduct A/B testing and creative optimization to improve click-to-call, booking, and treatment conversion rates.
• Analyze marketing attribution across digital and offline touchpoints to determine true CAC, ROAS, and LTV by channel and location.
• Partner with data and BI teams to define KPIs, track funnel health, and develop predictive insights for scaling performance.

• Own paid media budgets, pacing, and monthly forecasts, ensuring optimal allocation between awareness, engagement, and conversion campaigns.
• Deliver weekly and monthly performance reports with actionable insights and clear recommendations.
• Collaborate with finance and operations to align growth targets with clinic capacity and revenue goals.

• Partner closely with call center leadership to ensure lead follow-up, scheduling workflows, and conversion metrics are optimized.
• Work with creative and content teams to develop ad messaging and assets tailored to specific markets, patient segments, and funnel stages.
• Collaborate with clinic operations and data teams to ensure accurate tracking, attribution, and feedback loops between marketing and patient outcomes.
• Present performance insights and optimization recommendations to the executive team.

• Build and maintain testing frameworks to uncover new audience, creative, and placement opportunities.
• Implement automation, retargeting, and dynamic campaign strategies to improve efficiency and scalability.
• Stay on top of platform algorithm changes, compliance guidelines (HIPAA, ad policy), and emerging marketing trends.

• 5+ years of hands-on experience in performance or growth marketing, ideally in healthcare, multi-location, or patient-acquisition environments.
• Proven ability to manage and scale multi-channel media campaigns (digital + offline) with clear ROI and CAC improvements.
• Strong analytical skills and fluency in Google Analytics (GA4), Looker, and marketing attribution tools.
• Deep understanding of paid search, paid social, SEO, retargeting, and conversion rate optimization.
• Experience collaborating with sales or call centers to align lead quality, follow-up, and conversion performance.
• Comfortable working with budgets, pacing, and forecasts tied to revenue and growth objectives.
• Excellent communication and presentation skills — able to translate complex data into clear narratives and recommendations.

• Experience in healthcare marketing, clinic or patient funnel optimization, or local-market performance management.
• Familiarity with HIPAA-compliant lead management systems, CRM, and call tracking…