B2B Diesel Sales Representative – Construction, Fleet & Fuel Services

Location

Location: Oakland, CA (Based out of our Oakland office; field-based role – not remote)

Territory: East Bay

Job Type: Full-time

Industry: Fuel Services, Diesel, Unleaded Gasoline, DEF, Lubricants, B2B Sales

Bay Area Diesel is a locally owned fuel services company providing
on-site fueling solutions
to commercial and industrial customers throughout the Bay Area. We support construction sites, fleet operations, equipment operators, and generator users who depend on reliable fuel delivery and responsive service.

We are growing our
outside sales team
and are looking for experienced professionals who can succeed in competitive, relationship-driven markets.

We are hiring a
B2B Diesel Sales Representative
to develop new business across the
East Bay
. This is a
field-based outside sales role
operating out of our
Oakland office
, with a clear expectation of
in-person prospecting, jobsite visits, and door-to-door outreach
.

This role sells
on-site fueling services
, including diesel, unleaded gasoline, DEF, and lubricants. Fuel is delivered through
wet hosing or bulk fuel tank fills
, depending on customer needs. The sales environment is competitive and relationship-based, requiring persistence and strong customer engagement skills.

• Prospect and develop new commercial and industrial fuel service customers throughout the East Bay
• Conduct consistent
  outside sales and in-person prospecting
• Build and maintain a strong, well-qualified sales pipeline
• Sell on-site fueling services for
  diesel, unleaded gasoline, DEF, and lubricants
• Develop relationships with construction managers, fleet managers, operations leaders, rental companies, and other fuel decision-makers
• Identify opportunities to support
  generator, equipment, and fleet fueling needs
• Convert greenfield prospects into long-term, recurring customers
• Coordinate closely with dispatch and operations teams to ensure successful service execution
• Maintain accurate CRM records, pipeline activity, and sales forecasts
• Grow accounts post-sale through expanded services and increased fuel volume

This role is
not entry-level
. Strong candidates will have:

• 3+ years of
  B2B outside sales experience
  in fuel services, construction services, fleet services, industrial services, or similar environments
• Proven success selling into
  relationship-driven and competitive markets
• Experience breaking into accounts with established incumbent suppliers
• Comfort with cold outreach, jobsite visits, and field-based prospecting
• Ability to sell
  services and solutions
  , not just price
• Comfortable navigating organizations and building relationships with operational and leadership-level decision-makers
• Strong organization, follow-through, and personal accountability
• Valid driver’s license and ability to work a defined East Bay territory

• Seeking a remote or primarily inbound sales position
• Uncomfortable with door-to-door or jobsite-based prospecting
• New to B2B or industrial sales environments
• Commission based on a
  percentage of net revenue
• Quarterly and annual performance bonuses tied to defined goals
• Company truck provided
• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Direct access to ownership and leadership
• Long-term growth opportunity as the company expands