Marketing Operations Manager

Description

NOTE:

A COVER LETTER IS REQUIRED TO BE CONSIDERED FOR THIS POSITION.

Position Summary

The Marketing Operations Manager plays a critical role in enabling effective, data-informed student recruitment and enrollment efforts across a 23-school TK–12 network. This role supports brand awareness, student application generation, and student matriculation by partnering closely with Regional Operations, Communications, Field Recruitment and other teams to operationalize campaigns, ensure data quality, and surface insights that drive continuous improvement and stronger enrollment outcomes.

The ideal candidate is a highly organized, collaborative, and data-driven operator with experience building and scaling multi-channel marketing operations. They bring strong expertise in marketing performance reporting, campaign workflow management, and cross-functional partnership to ensure alignment, efficiency, and impact.

KIPP Nor Cal’s mission is to create joyful, academically excellent TK-12th grade schools (tuition-free) that prepare students with the skills and confidence to pursue the paths they choose—college, career and beyond—so they can lead fulfilling lives and create a more just world.

This role will report to the Director of Student Recruitment & Enrollment. This is a hybrid role with an expectation of at least 3 days per week onsite at our Regional Support Office in Oakland (BART accessible) as well as occasional travel to our schools and local communities, as needed.

Essential Functions And Responsibilities

Marketing Systems & Infrastructure:

• Own and optimize the marketing technology stack supporting student recruitment (e.g., CRM, project management software, and enrollment management platforms).
• Maintain progress monitoring, data quality, field definitions, workflows, and system documentation.
• Serve as the primary point of contact for system configuration, troubleshooting, and vendor coordination.
• Identify opportunities to streamline manual processes and reduce operational burden on frontline teams.

Enrollment Funnel & Lead Operations:

• Design, document, and continuously improve lead management processes across the enrollment funnel, including how this interplays with our enrollment management platforms.
• Strategically set the standard for our lead stages, routing rules, and handoffs.
• Monitor lead volume, conversion rates, response times, and follow-up consistency.
• Partner with Field Recruitment and Regional Operations teams to ensure systems and processes support equitable, timely family engagement.

Reporting & Analytics:

• Develop and maintain dashboards and regular reporting on recruitment performance (e.g., inquiries, applications, enrollment yield, and cost per lead).
• Translate data into clear, actionable insights for stakeholders.
• Support goal setting, forecasting, and pacing against enrollment targets.
• Ensure data integrity and consistent definitions across reports.

Campaign Operations Support:

• Operationalize recruitment campaigns by:
  • Setting up tracking, workflows, and lead capture mechanisms.
  • Ensuring accurate attribution across digital and field channels.
• Partner with the Communications team on collateral production and channel coordination.
• Support testing and optimization efforts (e.g., messaging, channels, timing) through structured experimentation.

Other duties as assigned.

Required Education

• Bachelor's Degree or equivalent experience.

Required Experience And Qualifications

• 3-5 years of professional experience in a marketing operations or related role.
• Hands-on experience managing and optimizing a CRM and/or marketing automation platform (e.g., Hub Spot), including lead workflows and funnel reporting.
• Strong analytical skills and comfort working with data, dashboards, and performance metrics.
• Proven ability to document processes, establish standard operating procedures, and improve operational efficiency.
• High attention to detail with the ability to zoom out and apply a strategic lens.
• Excellent written and verbal communication skills, with the ability to explain systems and data to diverse audiences.
• Strong project management skills, including prioritization and managing competing deadlines.
• Demonstrated ability…