Senior Marketing Analyst

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About Us Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data. Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on. Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on.

dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions. As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust.

It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact. During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.

Fivetran is building data pipelines to power the modern data stack for thousands of companies. We are looking for a Senior Marketing Analyst to help Fivetran make clear, confident decisions about marketing performance. You will connect campaign and channel activity to funnel outcomes and business results, explain what is changing and why, and recommend where teams should focus next. Your work will support decisions across demand generation, digital, field and partner marketing, product-led growth, and the broader go-to-market organization.

You will partner with marketing leaders, Finance, Marketing Operations, GTM Strategy, and Analytics to answer high-impact questions, improve how performance is measured, and make reliable insights easier to access. This role is a fit for an analyst who can move from an ambiguous question to a rigorous analysis and a clear recommendation, while building durable metrics, models, and reporting along the way.

This is a full-time, flexible hybrid position based in Oakland, CA. Our hybrid work model offers remote flexibility and in-person collaboration; there is no fixed number of required office days, and we encourage teams to meet in person regularly.

• SQL (Big Query / Snowflake)
• dbt / dbt State
• Looker / LookML
• Sigma / Hex / Google Sheets
• Salesforce, Marketo, web analytics, and marketing attribution data

• Define and own our core marketing metrics. Establish clear definitions and reporting across areas such as demand generation, funnel conversion, pipeline, campaign performance, channel efficiency, and marketing’s contribution to revenue.
• Build scalable analytical products. Create canonical datasets, models, and self-service tools and dashboards that help Marketing teams and leaders answer important questions quickly and consistently.
• Serve as a trusted thought partner. Translate analyses into clear narratives and recommendations for audiences ranging from marketing operators to senior executives. Partner with Engineering and Marketing Operations to improve the quality and…