Website and Digital Design Specialist

Description

Applicants must submit a resume and a portfolio that includes 3-5 examples of recent work demonstrating both website and digital design experience. We would especially like to see live websites or web pages you have created, campaign landing pages, digital advertising or social media assets, and other relevant examples. For each example, briefly describe your role, the project goal, key design or technical decisions, tools or platforms used, and any measurable results or improvements.

To maintain internal equity, we have identified the starting range for this position at the Oakland Zoo as $29.08 - $32.41 per hour. An offer within this range will be determined by the experience and qualifications of a candidate and will be our best and final compensation offer, in alignment with Oakland Zoo's compensation philosophy.

The Website & Digital Design Specialist plays a key role in advancing Oakland Zoo's marketing and communications goals by managing the Zoo's website, supporting digital design needs, and creating engaging online experiences that connect audiences to the Zoo's mission, programs, events, and conservation work. This position is responsible for implementing website strategy, maintaining accurate and timely web content, creating and updating web pages, monitoring website performance, and coordinating with internal teams, IT, web development partners, and vendors to improve user experience and support campaign goals.

They will also support the Lead Graphic Designer in creating digital design elements such as digital ads and digital screen signage to support the Lead Graphic Designer. The ideal candidate brings experience with website publishing platforms and professional graphic design, proficiency with digital design tools, strong attention to detail, and the ability to manage multiple creative and technical projects at once.

• Implement website strategy in alignment with Oakland Zoo's marketing and communications goals.
• Manage Oakland Zoo's website, including conceptualizing and creating pages, maintaining the content management system, and ensuring the website is accurate and up to date.
• Partner with Lead Graphic Designer to ensure the website is consistent with brand guidelines.
• Collaborate with the web development team or vendors on website improvements and experience optimization.
• Implement conversion rate optimization strategies including landing page testing and funnel analysis.
• Monitor website performance (including tracking pixels, tags, and analytics), troubleshoot issues, and coordinate with IT on technical needs.
• Establish a project request system for website updates and new content.

• Support the Lead Graphic Designer in maintaining and evolving the Zoo's visual identity, ensuring consistency across all touchpoints, including digital marketing materials, web, social media graphics, digital screen content in the Zoo, presentations, and email marketing templates.
• Support the Lead Graphic Designer to create web, social, and digital advertising assets for large campaigns.
• Conceptualize, develop, and execute digital creative projects aligned with the Oakland Zoo's brand and strategic goals in the digital landscape.
• Oversee multiple concurrent projects, establishing timelines, managing resources, and ensuring all milestones are met on schedule and within budget, under the leadership of the Director of Marketing and Communications.
• Stay current with design trends, techniques, and technologies; propose new ideas and approaches to enhance visual storytelling and audience engagement.
• Work with the Digital Content Specialist to oversee photo and video shoots as needed for digital…